New Spicy Village

Asian restaurant · Lower East Side ·

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NYC Chinatown Favorite Spicy Village Contends With Copycat Restaurant New Spicy Village Opening Blocks Away | Eater NY

"Opened in early December at 118 Eldridge Street at the corner of Broome Street, this competing outpost is run by Wendy Lian’s brother, Zeng Xin Lian, and highlights Henan regional fare in a slightly larger space; it sells nearly all of the same items that put the original Spicy Village on the map — including the popular big tray chicken and a range of hand-pulled noodle dishes — while adding items such as a beef brisket in casserole. The newcomer occupies the former Shu Jiao Fu Zhou location and has used nearly identical branding (similar font and the same chili pepper logo) and even displayed a banner with the original Spicy Village’s website, phone number, and address, which Spicy Village’s team says risks confusing customers." - Erika Adams

https://ny.eater.com/2021/12/6/22814252/chinatown-restaurant-new-spicy-village-copycat-opening-nyc