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"One of several U.K. supermarket chains that has signed a public pledge to help halve the country’s annual £20 billion of food waste by 2030, agreeing to mandatory reporting on food surplus and waste and a focus on redistributing otherwise wasted food. The commitment also includes coordinated initiatives such as a November 'week of action' to encourage behavioural change, using the retailers' profiles to empower citizens (including younger people), and promoting 'Food Value Champion' roles to encourage buying and eating only what is needed. While labelled 'game-changing' by environment secretary Michael Gove, critics note the pledge's vague terms and lack of specified enforcement or consequences for noncompliance, with accountability largely left to public highlighting of participants and nonparticipants by the scheme's advocates such as Ben Elliott." - James Hansen