"An independent San Francisco bookstore opened in 2008 by Celia Sack that focuses on cookbooks and closely tracks trends in the food-publishing world; the shop has observed and helped amplify the recent surge in regionally focused Asian and vegetable-centered cookbooks, experienced supply shortages for high-demand titles during the holidays, and its proprietor urges publishers to press larger print runs and pay authors more to meet strong reader demand." - Bettina Makalintal