"The East Bay wholesaler reworked its classic offerings before debuting a new Rockridge retail cafe. Starter Bakery’s baked goods are among the best out there, and they're only about to get better. It's opening a retail bakery in Oakland’s Rockridge neighborhood for the first time in its 13-year history. Owner Brian Wood spent a long time perfecting the recipe for his wholesale clients, but when it came time for creating the perfect, fresh-out-of-the-oven, croissant people crave from a bakery, Wood and his team sought to improve the original recipe. The offerings at Starter’s new bakery won’t be an exact rehash of what you’ll see featured by its wholesale partners around the East Bay." - Dianne de Guzman