"Nike selected Chicago’s legendary Billy Goat Tavern (“Cheezborger, cheezborger, cheezborger, no Pepsi … Coke”) as the set for its new Chicago-style “Sports Changes Everything” commercial, but fans and regulars may be surprised to discover that restaurant featured in the 60-second ad is a fictional hot dog spot called “Frank’s.” The Billy Goat team knew of Nike’s plans for the make-believe eatery, according to the Tribune." - Naomi Waxman