The History of the Fresno Chile Pepper | Eater
"A large Ventura-area grower who formerly supplied jalapeños to a major hot-sauce maker has increased plantings of Fresnos after noticing strong market demand at Los Angeles produce markets; the farmer notes that red Fresnos are less prone to skin-cracking than red jalapeños—a quality buyers favor—and observes that the regional community of pepper growers is small and often unfamiliar with the Fresno’s origins." - Ryan Bradley
