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"The fruition of a decade-long series of films, TV shows, podcasts, and professorships from hamburger scholar George Motz, this new spot in Soho channels the lunch counters of the past. Specimen regional burgers — so far in a smash burger vein — are offered, along with things like egg creams, french fries, icebox pies, and lemonade. For hamburger deniers, there are PBJs and egg salad sandwiches." - Nadia Chaudhury