"I see NuMarket as a crowdfunding platform built specifically for hospitality: launched in 2021, it frames pledges as contributions with rewards rather than donations, returning a 20% bonus in credits (pay $100 and receive $120 in credits distributed over six months) and taking a nine percent cut of campaigns. The company positions itself as an alternative to banks and traditional investors, offers workshops and other resources beyond funding, and has backed Boston names like Wild Child and Mei Mei; its founder, Ross Chanowski, recently relocated to New York to tap a bigger market and argues this model helps everyday people support local food businesses without onerous investor terms." - Emma Orlow