This Popular Haight Street Coffee Pop-Up Is Expanding Into a Big, New Space | Eater SF

"Launched by Erica Ash in early April 2020 at the start of the pandemic, Coffee Outthere began as a pop-up—selling coffee and pastries through a walk-up window at Indigo Vintage—and aims to be approachable and warm. I highlight its dreamy-tasting indigo latte as a signature offering, and on weekends (Saturdays and Sundays) the shop pairs that drink with doughnuts from Dynamo Donuts; Ash is the only business in the Haight to carry those doughnuts. The pop-up drew attention (YouTube personality Emma Chamberlain visited and ordered a black cold brew, and Ash noted she was a nice tipper), and Ash is now expanding Coffee Outthere’s presence by anchoring the food-and-drink side of the new 710 Collective across the street." - Paolo Bicchieri