Conan O’Brien’s Hilarious Sam Adams Brewery Tour | Eater
"A late-night TV tour captures a behind-the-scenes, slightly chaotic but earnest craft-brewing atmosphere where the host—decidedly not a beer nerd—endures a long, oft-repeated history lesson from co-founder Jim Koch (including a Mayflower anecdote) and humorously interrupts to tighten the story. The visit mixes quirky facts (for example, that hops are “the closest botanical relative to marijuana”) with visual color: a busy brewery floor the host calls “an adult version of Santa’s workshop,” a nano-brewery demonstration by brewer Eryn Bottens, and several employees sporting notable beards that prompt comic remarks. Tasting samples are offered throughout, but after growing tired of sipping everything, the host blends 26 random pours into a pitcher to make his own “Conan brew,” which he enjoys even as Koch pronounces the concoction “a mess.”" - Greg Morabito
