
2

"Since 1998 Lydia and Joe Lee have owned and operated Yo Yo’s, a counter-service Japanese spot at 318 Pacific Avenue, and SF Gate dubbed it “the last good $7 lunch” in the Financial District. I note that they’ve only raised prices by a few cents over the years—Joe credits the value (their $3.50 udon is made from high-quality Japanese ingredients)—while Lydia says the restaurant’s success comes from being friendly with people." - Eve Batey