"Patella moved from Southern California to work in tech consulting before finding the work a bit soulless. He pivoted into retailing trail mix and granola, launching his business BetterFoods in 2016. Once he moved up here, though, he realized there was a lot of potential for his location at 293 Bayshore Boulevard (coincidentally next door to San Francisco’s oldest restaurant, aptly named the Old Clam House)." - Paolo Bicchieri
