How Food Brands Pander to Millennials on Twitter | Eater
"After a snarky tweet from a writer, the coconut-water company's account escalated the exchange by replying with a photo of a young woman holding a branded jar filled with a yellow liquid that appeared to be actual urine, an act presented as a deliberate plunge into social-media absurdity and a new low in brands trying to court attention online." - Greg Morabito
