"Cheese & Crack Snack Shop is a classic Portland success story: an indie food cart with a playful approach to charcuterie that grew into an expanded brick-and-mortar spot, became a social media sensation, and has since attracted consistent long lines and high-profile customers such as Paul Thomas Anderson and Maya Rudolph. As a queer-owned business, the shop has a special energy during Pride Month, with a cardboard cutout of Reba McEntire in the window beckoning guests to stop for soft-serve cones topped with sparkly rainbow sprinkles and the shop’s iconic chocolate cowboy hat." - Thom Hilton