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"An international wood-fired pizza chain has rebranded and broadened its focus from fast, made-to-order Neapolitan-style pies to a broader “woodfired kitchen” concept. The chef/partner Anthony Carron led the pivot amid growing competition (including celebrity-backed pizza concepts), adding rotisserie chicken, porchetta, roast beef, and expanded salads and sandwiches to the menu. The first outlet converted under the new identity is in Downtown along Wilshire Boulevard, where signage is up and the interior was reworked to install new equipment and optimize order flow. Moving forward, all new locations will open under the new concept and the LA-based company plans to convert existing outlets over time." - Farley Elliott