Street food paradise: mung bean pancakes, beef tartare, kimbap

Espresso bar with signature drinks, cannoli, and social value focus

North Korean cuisine, elevated soondae & family recipes

Artisanal pasta made fresh daily, Michelin-awarded Italian favorites

Chic Chinese & Japanese restaurants, fitness center, indoor pool, sauna

Expansive park with deer, sculptures, gardens, and cycling paths

Historic royal palace with changing of the guard ceremony

Traditional crafts, handmade soaps, unique jewelry, and Korean eateries

Pop-up shops and exhibitions curating items for life's value

Apparel store with trendy, mix-and-match basics