"This under-the-radar Japanese brand puts out all sorts of cool and totally quirky prints and graphics that are both great and at times hilarious. (I.e., the tag in your toddler's pineapple-printed shorts might read: Big Goals Every Day.) The other big appeal is the cut: The pants and jeans, in particular, are good for skinnier, harder-to-fit babies and kids. There's also a location in Soho and on the Upper West Side."
The West Village & Soho Guide
