"This Japanese export has been quietly opening outposts all over LA and NYC (the tiny to-go kiosk inside JFK's international terminal is particularly genius), though Muji goods have been shoppable at MoMA for years. The stores are simple in both concept and aesthetic: After all the brand is predicated on the idea that the best design is the least design. Minimalist fixtures and neutral color palettes are used to display the most well-designed utilitarian goods—housewares, t-shirts, stationery, and more—that are as functional as they are generic, which allows them to fit in every home regardless of sensibility. "