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"Ever since Amazon bought Whole Foods, the grocery chain has been locked in a struggle between embracing its original 'Whole Paycheck' identity and discovering a new, slightly more affordable one. Now the chain will launch its third round of price cuts on a slew of items that seem to have been chosen Wheel of Fortune–style. Prices will be reduced by 20 percent on hundreds of items, with an emphasis on produce, including mangos and tomatoes. There are also lots of deals to lure in Prime members, who will have access to more discounts on items like spiral-sliced ham as well as an additional 10 percent off on hundreds of on-sale items." - Chris Crowley