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"This small, bright Noho storefront felt like weekday lunch that won’t crush your soul, with a chain-in-the-making energy that I’d welcome; for $15 I had a warm pita filled with crisp-creamy eggplant, a soft-boiled egg, and a big dollop of aïoli spiced with the pickled-mango condiment amba. That amba also appears in a white-chocolate soft serve dessert, and before dessert you can grab za’atar fries, a big serving of labneh, or other pitas filled with lamb kebab and peppers or a crunchy chicken schnitzel with zhoug." - Grub Street