How Brooklyn’s Beloved Fruit Bodegas Came to Be

"A locally famous Brooklyn chain of roughly ten 'deluxe bodega' grocery stores known for steeply discounted produce alongside prepared foods, Korean pantry goods, flowers and curated snacks. Founded in 2007 by a Korean immigrant and now run by five brothers, the operation leverages daily, early-morning buying trips to Hunts Point and the chain’s consolidated purchasing power to source fresh produce cheaply; outdoor displays of overflow produce act as loss leaders to draw customers inside. Fans praise the combination of selection and low prices, while some shoppers accept occasional wilted or discounted items as part of the bargain-driven shopping style." - Chris Crowley