

5

"After adding cold brew to its national menu in 2015, this large coffee chain helped move the drink from trendy local cafés into the mainstream: cold brew quickly outpaced regular iced coffee in popularity and contributed to increased overall coffee demand. Its steady, mild flavor also made the beverage well suited for bottling and canning for on‑the‑go sales, a format that appealed strongly to millennials." - Kari Sonde