Clothing store · 효자동
1
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Korean restaurant · Muak-dong
Melt-in-your-mouth beef cartilage soup, simple menu
2 Postcards
Bar · Jongno-dong
Record shop/cafe by day, LP bar by night. Great pizza.
1 Postcard
Fine dining restaurant · Pil-dong
3 Michelin star dining with creative Korean-inspired dishes
10 Postcards
Historical landmark · Sogong-dong
Historic South Gate, National Treasure 1, guard ceremony
Clothing store · 송정동
Korean menswear brand with premium fabrics and details
3 Postcards
Cocktail bar · Apgujeong-dong
Asia's #2 bar: Zero-waste cocktails, local ingredients, chic atmosphere
Asian restaurant · Eungbong-dong
Offers shareable small plates, fusion Chinese, and unique desserts
Hotel · Sogong-dong
Cinema-themed boutique hotel with luxury rooms, rooftop bar, library
Rice cake shop · Apgujeong-dong
Handmade North Korean-style injeolmi, delicate & not too sweet
Bakery · Apgujeong-dong
SF bakery icon serving sourdough, coffee, brunch, and pastries