Gimbap restaurant · 가회동
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Tony and Nari ate Korean BBQ
Fine dining restaurant · Apgujeong-dong
Solbam serves inventive Michelin-starred Korean fine dining with seasonal, artfully crafted dishes and thoughtful service in a sleek, modern setting.
3 Postcards
Sportswear store · Ihwa-dong
Dive into Dongdaemun’s Nike hub for a killer selection of athletic gear, friendly staff, and the chance to craft your own custom kicks—all in a vibrant, bustling setting.
0 Postcards
Coffee shop · Hoehyeon-dong
Nestled in Haebangchon’s lively Shinheung Market, Upstanding Coffee serves up stellar Aussie-style brews across three uniquely styled floors, complete with a stunning rooftop view perfect for sipping and chilling.
1 Postcard
Market · Ihwa-dong
Dongdaemun is Seoul’s sprawling textile and fashion hub, packed with malls, night markets, and legendary street eats.
2 Postcards
Korean barbecue restaurant · Apgujeong-dong
Jeju-fresh black pork sizzles with spicy sides at this celeb-loved, budget-friendly Korean BBQ spot in stylish Cheongdam.
Cultural center · Ihwa-dong
Dongdaemun Design Plaza, Seoul's neofuturistic marvel by Zaha Hadid, dazzles with curving forms, art exhibits, night lights & pop-up shops.
6 Postcards
Cosmetics store · Sogong-dong
Discover the beloved Korean beauty brand, Skin Food, where wholesome ingredients like celery and coconut transform skincare into a delicious ritual.
Trid blends diverse global flavors with refined service and perfect wine pairings in a cozy, elegant spot for foodies craving delight.
Korean barbecue restaurant · Yeonnam-dong
Discover 홍익숯불갈비소금구이, where the tantalizing scent of real charcoal complements tender cuts of pork and beef, perfect for lively family feasts.
Hotel · Jamsil-dong
Perched atop Lotte World Tower, SIGNIEL Seoul pairs sky-high views with sleek suites, Michelin-starred dining, a luxe spa, and Seoul’s largest champagne bar.
