On the Grid : General Admission
"Venice's newest surf shop presents high-end menswear, art & lifestyle goods in a chic yet masculine Japanese minimalist-style retail space. Über-stylish urban threads & surfboards worthy as art are mixed with old-school Venice photo prints & books, making it a representation of the new Silicon Beach with a tribute to Dogtown's historic grunge scene. As the name suggests, it's an inviting, open space for the people, & even features a coffee shop so you can sip while you shop." - The Branding Farm
