Scared to buy a mattress online? This Scandi-chic retailer in Tiong Bahru may change your mind - SilverKris

"Housed in a Scandi‑chic shophouse in Tiong Bahru on Eng Hoon Street, the showroom is styled like a cosy living room with wooden floors and furnishings, inviting visitors to try beds and mattresses in person. After the pandemic curtailed footfall, the brand launched a 360-degree virtual showroom (July) that mirrors and expands the physical boutique: interactive hotspots and videos introduce best-selling products, and guided routes let shoppers explore bed bases (regular and motorised), pillows, and a dedicated mattress route. The mattress route focuses on three Heveya latex models made from Hevea Brasiliensis sap sourced from a pesticide‑free Sri Lankan plantation; they are hypoallergenic, anti‑mould, dust‑mite resistant, ventilated by pinholes and open cells, and fitted with removable bamboo-fibre covers. Online tools include a mattress-and-pillow selector and the option to book a personal video call with sleep experts for tailored recommendations. Risk is minimised by a generous 100‑day free trial, complimentary density adjustments, and the ability to personalise firmness per side and customise mattress dimensions (including super‑long, extra large or irregular sizes). The physical showroom has reopened with enhanced safety measures, while the virtual experience is positioned as a lasting complement to in‑store service." - Creative Solutions