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"A 38-year-old confectionery best known for award-winning buttery-soft pineapple tarts in imaginative flavours like rose, sweet potato and matcha alongside classic originals; it also sells cookies and crisp rolls. In 2018 the brand expanded into artisanal roll cakes made by hand with premium Japanese flour and generous, delicate cream fillings, offering classic flavours such as chocolate and pandan as well as locally inspired options like a black charcoal Mao Shan Wang roll, avocado gula melaka, and a D24 durian roll cake described as a creamy durian indulgence." - Rachel Eva Lim and Sol P.