"Just the second W outside of the United States, the W Mexico City opened in October 2003 in the glitzy Polanco district — itself a sort of luxury hotel row, already home to the Inter-Continental and the J.W. Marriott. Next to these buttoned-up business hotels, the W plays the brash party-crasher, luxurious enough to hold its own, but almost mind-bendingly hip, for those accustomed to the five-star corporate chains." - Tablet Hotels