"First-time visitors to Santa Monica may occasionally be surprised to find it a bit less laid-back and bohemian than they expect. The Pierside Santa Monica sets out to fix all that. This isn’t just the first luxury boutique hotel to open in Santa Monica in quite some time, but its address on Colorado Avenue at Ocean Avenue makes it the closest one to the iconic Santa Monica pier — a victory for anyone who’s a stickler for truth in hotel names." - Tablet Hotels