"Hyatt knows its way around high-end luxury hotels. More recently, they’re trying their hand at something a little more accessible and a little, well, hipper. Not that there’s anything unstylish about their top-end hotels, but the Hyatt Centric brand is aimed more squarely at a younger generation of travelers who may be headed for the Park Hyatt one day, but not today. The first Hyatt Centric outside of the Americas is the Hyatt Centric Levent Istanbul, and it’s a perfect illustration of what the Centric sub-brand is about." - Tablet Hotels