"There was a time when a phenomenon like the Hoxton, Holborn would have been a comical mismatch of hotel and location. For as convenient as the Central London neighborhood of Holborn may be, it’s not nearly as colorful as the eccentric corner of East London that gave the Hoxton hotels their name. But Holborn has been in the ascendant for a few years now, and we’ll be the first to tell you that a well-conceived hotel can do wonders to help that process along." - Tablet Hotels