Clothing store · Hwanghak-dong
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Hotel · Yeonnam-dong
Sleek, art-infused hotel in vibrant Hongdae with spacious rooms, a rooftop bar, on-site gallery, and a hip, creative vibe.
6 Postcards
Fine dining restaurant · Pil-dong
Mosu in Seoul serves inventive, seasonal Korean dishes with precision and flair, paired expertly with a top-tier wine program.
8 Postcards
Thai restaurant · Apgujeong-dong
Krap Pom in Gangnam serves authentic, Thai government-certified eats with a casual street food vibe and standout dishes like red curry and pork ribs.
3 Postcards
Dumpling restaurant · Sogong-dong
At Myeongdong Kyoja, dive into an affordable Michelin-star experience with hearty noodle soups and juicy dumplings in a bustling, no-frills setting.
Cultural center · Ihwa-dong
Dongdaemun Design Plaza, Seoul's neofuturistic marvel by Zaha Hadid, dazzles with curving forms, art exhibits, night lights & pop-up shops.
Hotel · Sogong-dong
L’Escape Hotel in Seoul blends Belle Époque Parisian charm with sleek tech, luxe rooms, and top-notch dining in a prime city-center spot.
5 Postcards
Cultural landmark · 효자동
Gyeongbokgung Palace in Seoul is a sprawling 14th-century royal complex with stunning architecture, lush gardens, and vibrant traditional ceremonies.
9 Postcards
Bar · Sajik-dong
Charles H. at Four Seasons Seoul is a luxe, hidden speakeasy blending Gatsby-era glam with exotic cocktails inspired by legendary bon vivant Charles H. Baker.
Pub · Hoehyeon-dong
Magpie Brewing in Itaewon serves top-notch craft beers in a chill, industrial spot perfect for sipping IPAs, stouts, and seasonal brews.
1 Postcard
Convention center · Samseong-dong
COEX in Gangnam is a sprawling hub featuring a convention center, a massive underground mall, and diverse dining options, all easily accessed via the subway.