Annette J.
Yelp
I have to admit that I've not actually been to the Askinosie factory/storefront but after a chocolate tasting with Shawn at Zingerman's in Ann Arbor last night I have to give them props. First off, they make some amazing chocolate. I took a friend with me who hadn't really strayed into the waters of really good chocolate and had little experience with bean to bar (being a chocoholic, I've definitely eaten my fair share of cocoa beans and tried more than a few varieties of bars in my day) and I daresay this tasting changed her life. "I'll never eat a snickers again!" she whispered to me upon first bite.
The chocolate is smooth, snaps perfectly and each bar (coming from a single source in one of 4 locales) is each unique and delicious. In addition to a tasting of finished bars he also took us on a tasting through the whole process starting with whole roasted cocoa beans, onto chocolate liquor, cocoa butter, cocoa powder, etc. It was fantastic. Also surprisingly fantastic? Their white chocolate. I'm usually not much of a white chocolate fan since it's a bit too sweet for me (I like my chocolate dark) but this one was fantastic, made with goat milk with a bit of a tang (try their bar sprinkled with cocoa nibs, it's incredible). We tried different levels of dark, bars they've collaborated on other companies with (a coffee bar with Intelligensia, a malted bar through Jeni's ice cream, etc), and everything was outstanding.
Even more amazing was what we learned about the company--how much work they do in their community (helping a local homeless shelter create a study room for the kids, running programs for elementary school kids to come into the factory to learn the business, etc) and how they work so closely with the farms they buy from abroad. You can even see the photo of the lead farmer who picked the beans used in your bar on the wrapper. It really personalizes the whole process. They offer profit sharing with the farms and farmers, and even take the finished chocolate back to the farmers so they can try it (most cocoa bean farmers never try a finished piece of chocolate which I never considered). I also loved hearing about Chocolate University, their program for local kids. In the high school program they had a group of Juniors work to pick a new female farmer to work with in Tanzania then they went to the Tanzania and even helped bring a fresh water well to the town where the beans are grown. There's even more they do (like help feed kids in the village, provide textbooks for the town school, etc) but I could be writing all day if I recap all that. But it's just impressive that they're not only committed to the quality of their product but also the people involved in the process. It's really refreshing and touching.
I don't have a reason to make it down to Springfield, unfortunately, but if I ever do the first stop I make will be their factory. In the meantime I'll keep buying their delicious chocolate and supporting the amazing work they do from my own local shops that sell their products (Zingerman's). If you are in the area I highly suggest taking the tour of the factory. All the money they raise from these tours (only $4 a person) goes straight into supporting Chocolate University and the programs they implement here and abroad.
Bravo, Askinosie. You set an amazing example for us all!