Glenn C
Google
I have been to this fancy French bakery twice since it opened, with the first time being a day or so after the grand opening, and the other time being more recent. Their initial location is in Britain, with two locations in London, with this being the first location outside of the UK. The design inside is chic, with a fancy space upstairs for breakfast, brunch, and lunch, as well as a selection of pastries, viennoiseries, chocolates, breads, ice cream, and other goodies. The prices range from moderate to overpriced, with most of the general pastries and viennoiseries ranging from $6 to $12, and the chocolates being much more than that, with the fancy packaging matching the prices. The staff was pretty friendly both times I was here.
The first time, they were pretty empty, and as I wanted a small snack. I got their summer berry brioche for $7.50, which included hazelnuts as one of their ingredients, which was a bit surprising (perhaps it was the slight crumble on top, though I couldn't taste said filberts,) which was alright. The top, consisting of blueberries and raspberries, was fresh tasting with a bit of sourness, but not too much. There were also some sugar crystals, which helped with the general sourness of the berries. However, even for a brioche base, the bread was a tad too dry for my liking, and it likely needed to be dipped in coffee or tea. It may be because it was dry or a bit old, as I was there in the late afternoon, but if this is the usual case, I would not recommend this pastry.
For the second time, they were much more crowded with many people inside on multiple lines, including some people trying to go upstairs, as well as a line for takeout, which converged with someone behind the pastry counter taking my order eventually. I asked the person working there his preference between my usual favorite French pastry, the Paris Brest, which was $11 there, and their Tarte Tropézienne, which was $10. He said that he liked both, but their signature is the latter and slightly better, so I went with that. Said Tarte Tropezienne consisted of a brioche soaked with orange blossom, filled with crème madame (or in other words, a lighter French pastry cream,) and topped with pearl sugar, with them selling it by the slice or the whole tart. The slice was pretty large for the price, with the brioche in this case being much better, which I presume was at least partially since it was soaked in the pastry cream. The orange flavor was subtle, which is good, as orange blossom can be somewhat overpowering if overused. The pearl sugar added a bit more sweetness as well as some crunch. This was a very tasty version of this cake, and I would go back and get that again.
The first pastry probably got a low three at most, with the brioche's price point and texture subpar. However, the tart I got was delicious. Mid/upper 3.