Born and Bred

Korean beef restaurant · Majang-dong

Born and Bred

Korean beef restaurant · Majang-dong

1 Majang-ro 42-gil, Seongdong-gu, Seoul, South Korea

Highlights

Born and Bred in Seoul is a three-story haven for hanwoo beef lovers, offering an exquisite journey from butcher shop to intimate fine dining with creative, multi-course experiences.

1 Majang-ro 42-gil, Seongdong-gu, Seoul, South Korea Get directions

catchtable.net

@bornandbredkorea

₩100,000+ · Menu

Reserve

@eater

The 38 Best Restaurants in Seoul, South Korea

"Open for: Lunch and dinner Wednesday to Monday Price range: $$$ Born and Bred is a three-story paradise for hanwoo aficionados. The three above-ground floors operate as different concepts: a butcher shop, a private dining space, and a casual restaurant where you can enjoy a traditional barbecue meal. While the casual restaurant promises a superb experience, try your luck securing a spot at the exclusive basement counter. The meal features just about every cut of Korean beef and it’s become a benchmark for countless high-end barbecue restaurants. Know before you go: Be sure to double check your booking and the menu, since the floors are really different." - Matty Kim

https://www.eater.com/maps/best-seoul-restaurants-38

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@michelinguide

Born and Bred

"Born and Bred is the brainchild of Jeong Sang-won, whose obsession with top-quality Korean beef started young, thanks to his beef purveyor father. Jeong created a one-of-a-kind space that offers three different dining concepts. The casual eatery on the second floor has been inspired by the butcher restaurants that populate the vicinity of the Majang Meat Market, but it is decidedly more modern and refined. The butcher lounge occupies the first floor while the third floor offers a multi-course beef experience. However, for a taste of what the restaurant is truly all about, head down to the basement for the chef's specialty beef course." - Michelin Inspector

https://guide.michelin.com/en/seoul-capital-area/kr-seoul/restaurant/born-and-bred

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@eater

The Best Barbecue in Seoul: 14 Must-Try Restaurants - Eater

"The name of this restaurant in Seongdong-gu is an homage to the Majangdong meat market, where owner Jeong Sang-won’s father worked. Born and Bred started as a private social dining club showcasing only the most pristine Korean beef to exclusive guests, inspiring countless modern Korean beef restaurants with its practice of serving different cuts as courses. In early 2019 the business expanded into a three-story building, where each floor operates as a different concept: a butcher shop, casual restaurant, and private dining. For a full-on Born and Bred experience, take your shot at one of the seats at the basement counter, an intimate space usually reserved for groups, where the restaurant puts on a hanwoo extravaganza featuring just about every cut of Korean beef." - Matty Kim

https://www.eater.com/maps/best-barbecue-seoul-korea

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@ellemagazine

"Try the: Omakase."

Laura Kim's Guide To Seoul

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@theworlds50best

"Rank: #36 "You’ve heard of wagyu, but how about hanwoo? To put it into perspective, wagyu is to Japan what hanwoo is to South Korea. Little known outside of its home country because it’s rarely exported, hanwoo is a breed of cattle indigenous to Korea that is prized for its fat-marbled flesh (with prices to match). However, top-grade hanwoo is laced with less unctuous white fat and ultimately yields meat with a balanced fat-to-flavour ratio."

https://www.theworlds50best.com/asia/en/the-list/31-40/born-and-bred.html

Asia's 50 Best Restaurants 2021: Mainland China & Korea

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Sharon T

Google

Beef lovers…this place is a must for you. This is like beef omakase plus korean bbq but fine dining style. They serve hanwoo beef here. We booked way ahead of time and opted for the 15 course meal which is set in a private dining room. We got there early and had to wait before they showed us to our room. We ordered a bottle of red wine to pair with our delicious dinner. And then the courses started. They served us many different cuts of beef and all cooked slightly differently but all so delicious and cooked just right. Just when we thought it was nearly done, they gave us a palate cleanser and then proceeded to serve us bibimbap and a pho like soup dish. All courses were just so good and we were extremely full by the end of the night.

cheeming chan

Google

If you’re in Busan, and you want to treat someone (yourself), go eat at Born and Bred. Excellent service, even better food. The chef prepared the meat omakase style and it was well worth it. Great experience! Reservation can be annoying, but well worth it!

Joyce Chang

Google

Everyone has always been raving about Born & Bred as a must try when you come to Seoul and indeed it did not disappoint. Even though it's on the pricier side, but the quality of Hanwoo Beef and service totally make up for it. We were served by Junhyeok who was exceptionally knowledgeable and patient. He was very willing to cater to all of our requests be it the doneness of the meat etc. He cooked the meats beautifully and you can totally tell the beef was high quality. We ordered the ribeye and skirt steak in Korean cut. Perfect to enjoy especially with their 7 herbs salt. Absolutely delicious. We also had the beef tendons and ox tail stew and beef pho - we were already bursting by the of the beef because of all the ban chan which were so hard to resist. 100% recommend this to anyone whose looking for an authentic experience of Hanwoo Beef!!

cindy lum

Google

impeccable food and service. we had the tasting menu and every cut was good. but it was the first bite of the skirt meat that blew me away. truly amazing, I have no words to describe how incredible the texture of the meat was, you definitely have to try it yourself.

Becky Wong

Google

250k/pax private dinner on 13th Feb. Upon entering was greeted by hostess and took a seat by the bar. Expected to perhaps be served a welcome drink but none of that. Groups of people were also waiting in the area. After being led to our dining room, we were briefly introduced about our dinner by our server, and had a drinks menu presented. One of us has a nut allergy and was provided an alternative to one item that had nuts. Throughout the entire 2 hrs, we were being very well taken care of. Food was fantastic except for one cut of meat which unfortunately was very chewy, almost spat it out honestly and should absolutely be taken off the menu.. Amazing items: tenderloin, ‘special sauce’, granita drink, noodle broth, bibimbap, ice cream. Big thanks to our lovely server, Hyun seong(probably botched the spelling) or Eric who spoke decent English, nice casual conversations without being too intrusive or formal. Even had the kitchen prepare my noodles with extra coriander upon hearing my fondness of it. Service started a bit rushed but slowed down towards the end so that could be improved. We had the first time slot at 1800 so perhaps the 2nd timeslot would feel less rushed. Wine prices seem a tad high, had a bottle 120k that costs about 47k in europe. Even with import taxes and duties this seems like such a big markup. Overall recommended if you’ve never been but personally may not return as it did not live up to my expectations.

Jeffrey Ng

Google

I had the Causal Dining option, this place was absolutely outstanding! The Hanwoo beef was top-notch—one of the best I’ve ever had. It’s Korean BBQ in fine dining form, with the staff expertly cooking the beef to perfection. The different tastings arrived at a perfect pace, allowing time to savor each selection. As a foreigner, I really appreciated how well the staff spoke English. They not only provided excellent service but also took the time to explain the many side dishes, even recommending which paired best with each cut of meat. The experience was so memorable that I still think about the food whenever I dine elsewhere. I’ll definitely be back! Reservations can be made through Catchtable.

Kok Lindy

Google

The 20-course Hanwoo beef omakase might sound intense, but it's beautifully balanced. Between the rich, buttery cuts of premium hanwoo, they include thoughtful palate cleansers like mango and sea pineapple to keep your taste buds refreshed throughout. If you still have room by the end, you can ask for seconds of the savoury beef cheese pie. It's delicious, and the staff is more than happy to bring you another serving. Service is smooth and professional. The chef explains each course with just the right amount of detail, informative without being overly formal. It's definitely at a premium price point, but considering the quality, creativity, and overall experience, I'd rate it 8.5/10

Vibricia P

Google

If you're looking for the pinnacle of Korean fine dining, Born and Bred in Seoul is a must-visit. This culinary gem is renowned for its exceptional Hanwoo beef, and it absolutely lives up to the hype. From the moment you step inside, the experience feels exclusive and thoughtfully curated. The highlight, of course, is the premium Hanwoo beef, meticulously prepared and served in multiple courses. Each cut—whether it's ribeye, tenderloin, or the rare sirloin cap—is perfectly marbled, buttery-soft, and packed with flavor. Even though they are on the higher price point, but it’s reflecting the quality and the service that you pay.