Born and Bred

Olive Young’s flagship Myeongdong store is a bustling two-story beauty haven with endless skincare, cosmetics, snacks, and a free gift vending machine.

In Sindang-dong, Geumdwaeji Sikdang serves juicy, rich YBD pork grilled on cast iron, famous for its bon sapgyeop and vibrant Korean BBQ vibes.

Gwangjang Market is Seoul's vibrant old-school food hall and bustling textile market, famous for crispy mung bean pancakes and authentic Korean street eats.

Discover a vibrant shop in Seoul's bustling Myeongdong, filled with an array of natural beauty delights from soaps to serums, all wrapped in playful packaging.

Café Tortoise is a cozy gem in Seoul, famed for its fluffy, mochi soufflé pancakes and delightful coffee, perfect for a leisurely treat after an uphill trek.

Nestled above the bustling Myeongdong, Upnd Coffee Roasters serves excellent coffee and delightful baked goods in a cozy, unpretentious setting.

Jogyesa Temple is a vibrant spiritual oasis in Seoul, known for its massive golden Buddhas, ancient trees, and stunning lantern festivals.

Noryangjin Seafood Market is a vibrant hub where you can pick your catch from countless stalls and have it expertly cooked upstairs, embodying Seoul’s aquatic culture.

이복희해장은 진한 사골육수와 고급 한우로 정성껏 끓여낸 해장국을 자랑하며, 현대적 감성을 더한 아늑한 분위기로 가벼운 한잔에도 제격인 맛집입니다.

Escape to Seoul's sprawling park, a serene forest retreat with scenic trails, breathtaking views, an observatory tower, and a cable car for easy access.