Brauð & Co

More than hype. Legit good. I wondered if I would like this place, as from photos it’s hard to tell if their famous cinnamon buns are moist or dry. I can attest they are very moist, especially when warm still fresh from the oven, full of butter, perfect balance of cinnamon and sugar including a bit of crispness in the outer rings from outer sugar crystallizing during the bake. Other pastries were also great. This place is legit good!

Stopped by Brauð & Co while on vacation after seeing it on "Somebody Feed Phil." When Mr. Rosenthal said that Brauð & Co makes the best cinnamon roll in the world, he was not joking. Hands down - it's the best cinnamon roll I've ever had. I love a gooey center, and Brauð & Co somehow made their center gooey and molten like a lava cake. Americans, please note: the cinnamon roll is fully cooked. The center is supposed to be that way and it's FABULOUS! I think the cinnamon rolls in heaven will be like this. Go for the recommended standard cinnamon roll and thank me later! Way to go, Brauð & Co. You have achieved cinnamon roll perfection!!

One of my favorite bakery and pastry shops in Europe! They have the best cinnamon bun I’ve ever had…absolutely delicious. The chili-cheese bread and the cheese&ham croissant were also amazing. Honestly, we ended up eating there almost every single day during our holidays. The staff are very nice and polite, which made the experience even better. Highly recommend!

Walked toward to visit Hallgrímskirkja church in Reykjavík, Iceland. Saw this bakery shop on the way. Smells amazing and lots of locals inside. It was a good sight! I wasn't hesitant to pop in! The twist buns and croissants etc looked amazing and smells really nice! I don't like the cinnamon so they recommended the vanilla or toffee flavour. That was the best bun I've tasted. The flavour and the texture. It was soft and warm. Yum!! We went back there to buy 4 more. Must try! One bun cost £4.95

Tasty pastries like croissants, rolls as well as freshly baked breads. My Hazelnut Danish was tasty but the filling was a bit too sweet. It would be nice to know how much sugar there is per 100 grams. The place is very popular given its high rating.

The building, the atmosphere, the selection of goodies, oh the cinnamon rolls... just thinking about it makes me hungry! So delicious! We went there twice while we were in Reykjavik (only 2 days). LOVED the cinnamon rolls, croissant, and scones!

SO good! When we got there there was a line out the door. It smells absolutely amazing, and everything looks fantastic. I don't know which one I like better, the cinnamon roll or the cheese danish!

With several locations around the city, Braud & Co is known for their cinnamon rolls. When we came here for breakfast one morning at 9:00A, a line had already formed and customers were consistently in and out. They offer a variety of rolls, but be aware they are not all cinnamon rolls. For example, they have a vanilla roll and caramel pecan roll, both of which don’t contain any cinnamon at all. They also offer a few different types of breads and other other pastries. I got their CINNAMON ROLL (820 ISK) which was large, bready and contained a fair amount of cinnamon sugar mixture. It was served at room temperature and to my disappointment, was not the ooey-gooey type. The roll was a little sweeter than expected as I personally would have liked a stronger cinnamon flavor. The outer portion of the roll was a little on the dry side, but the center was soft and pillowy. Overall, I thought it was okay, but seemed a little overhyped. My sister got the VANILLA ROLL (820 ISK) which had a noticeable vanilla flavor. You could even see the little flecks of vanilla bean inside. I also tried their RASPBERRY CROISSANT (820 ISK) which was pretty good! Instead of being the traditional crescent shape, it was a square pastry with fresh raspberries and some streusel in the center. The raspberries had a natural balance of sweet and tart, pairing nicely with the flaky pastry. I recommend it! I’d say it’s worth a visit to Braud & Co, but unlike some other reviewers stated, I wouldn’t necessarily consider their cinnamon roll to be the best I’ve ever had.