"Verdict: The signature iced strawberry matcha and salted caramel cold brew at Chamberlain Coffee both remind us of drinks from Starbucks on a good day, but that’s fine—you’re paying $9 for the scene rather than a fancy pour-over anyway. This blue-tiled coffee shop is on the top floor of the Century City mall, and is the first IRL concept for influencer/entrepreneur Emma Chamberlain’s coffee brand. The menu is mostly classic cappuccinos and lattes, with an option to get them “Emma’s Way” with almond milk and dairy-free creamer. But since you’ll likely be giving up 30 minutes of your day to wait in line with Century City high schoolers anyway, better to get one of the signature drinks." - sylvio martins, brant cox, nicolas zhou, cathy park
"A coffee brand that launched an Oat Milk & Berry Brûlée latte inspired by the scent of a Dove body wash, a crossover the author uses to argue that such scent-based marketing can backfire — thinking about body wash while drinking coffee makes the idea of either product less appetizing and highlights how some collaborations prompt strange associations rather than genuine enthusiasm." - Jaya Saxena
"Chamberlain Coffee, the coffee brand by the internet-famous Gen-Z influencer Emma Chamberlain, has opened its first location in Westfield Century City, a blue-painted storefront with a few tables and umbrellas outside for seating. The signature drink here is called Emma’s Way, a mix of espresso, almond milk, and dairy-free creamer, and you’ll also find specials like a salted pistachio matcha. We recently visited Chamberlain Coffee and added it to TikTok Viral Spots." - cathy park
"Verdict: The signature iced strawberry matcha and salted caramel cold brew at Chamberlain Coffee both remind us of drinks from Starbucks on a good day, but that’s fine—you’re paying $9 for the scene rather than a fancy pour-over anyway. This blue-tiled coffee shop is on the top floor of the Century City mall, and is the first IRL concept for influencer/entrepreneur Emma Chamberlain’s coffee brand. The menu is mostly classic cappuccinos and lattes, with an option to get them “Emma’s Way” with almond milk and dairy-free creamer. But since you’ll likely be giving up 30 minutes of your day to wait in line with Century City high schoolers anyway, better to get one of the signature drinks." - sylvio martins, brant cox, nicolas zhou
"This blue-tiled coffee shop on the top floor of the Century City mall is the first IRL concept for influencer/entrepreneur Emma Chamberlain’s coffee brand, and as you'd expect, the fit-check crowds are already out in full force. The menu is mostly classic cappuccinos and lattes, with an option to get them “Emma’s Way” with almond milk and dairy-free creamer. But since you’ll likely be giving up part of your day to wait in line with Century City high schoolers, better to get one of the signature drinks, like the iced strawberry matcha or a salted caramel cold brew. Both remind us of drinks from Starbucks on a good day, but that’s fine—you’re paying $9 for the scene rather than a fancy pour-over anyway." - sylvio martins