Why Every Food and Brand Collaboration Right Now Barely Makes Sense | Eater
"A coffee brand that launched an Oat Milk & Berry Brûlée latte inspired by the scent of a Dove body wash, a crossover the author uses to argue that such scent-based marketing can backfire — thinking about body wash while drinking coffee makes the idea of either product less appetizing and highlights how some collaborations prompt strange associations rather than genuine enthusiasm." - Jaya Saxena
