Erewhon Silver Lake
Grocery store · Silver Lake
4121 Santa Monica Blvd SUITE 106, Los Angeles, CA 90029
/cdn.vox-cdn.com/uploads/chorus_image/image/71155081/sea_moss_pile.0.jpg "Erewhon Silver Lake by Shutterstock")
Highlights
Organic groceries, prepared fare & famous smoothies like Hailey Bieber's
Organic groceries, prepared fare & famous smoothies like Hailey Bieber's
"Verdict: Skip the pricey smoothies and go directly to the hot bar. Chances are, you’re not Bella Hadid. And a $22 smoothie won’t get you any closer to appearing on the cover of Vogue. While we won’t deny that some of Erewhon’s hyped smoothies are objectively tasty (love you, Coconut Cloud), they're still mind-bogglingly overpriced. That said, you’ll get more bang for your buck by ordering a full-on meal from the store's hot bar. Get the juicy salmon filet with a side of Japanese sweet potatoes and some buffalo cauliflower. But it’s no secret that some locations will spike your post-pilates endorphins more than others. That's why we ranked every Erewhon in LA." - sylvio martins, brant cox, nicolas zhou
"We can only assume the Erewhon executives consulted a feng shui expert when designing their Silver Lake location, which includes a separate wine shop next door and underground parking with free valet. For such a small store, this Erewhon stays miraculously devoid of bottlenecking—the hot bar, smoothie counter, and check-out lines are all sufficiently spaced apart. So there’s no need to squeeze past a pack of mullet-clad music producers to reach your collagen creamer. You can even (swoon) relax while you shop. Take a breath, even. The air inside the store is free...for now." - brant cox, nikko duren, sylvio martins
"A cultish, celebrity- and influencer-oriented Los Angeles grocery chain with a $200 annual membership that emphasizes visual, Instagram-ready wellness offerings and a tonic bar of pricey superfood drinks. At the Silverlake location the author encountered celebrity smoothies and one-ounce wheatgrass shots, and ordered a $15 small “superfood tonic” called “Jing City” — a dense, powder-heavy blend listing ingredients such as gynostemma tea, dandy blend, cistanche, cordyceps, eucommia, he shou wu, shilajit, deer antler, ant, goji and schisandra, plus stevia and oils — which she found powdery, earthy, sickly stevia-sweet and thoroughly unpalatable (with coconut oil congealing in the cup); a companion agreed it was among the worst drinks they’d tried. The visit illustrated the chain’s premium, performative wellness aesthetic and how visually compelling products can feel commodified and dissatisfying in practice." - Rachel Khong
"Erewhon is teaming up with ’90s supermodel Molly Sims on its latest smoothie available from now until the end of April. The “beauty elixir smoothie,” which features almond milk, plant-based protein powder, coconut whip, almond butter, banana, dates, sea moss, and more, supposedly “supports skin health.”" - Cathy Chaplin
"GQ tracked Erewhon’s smoothie phenomenon, including the popular $20 Hailey Bieber smoothie." - Mona Holmes
