"The new caviar line from tinned fish darling Fishwife, featuring velvety and briny caviar harvested from California white sturgeon." - Lesley Suter
"A newly launched caviar offering from a contemporary producer is positioned as an accessible, tinned‑caviar option that feels delightfully retro‑fancy; it's presented as a compact, party‑ready splurge that elevates casual snacks (think creme fraiche, potato chips or even Lay’s) and delivers big impression value without the price of top‑tier imports." - Lesley Suter
"A seafood-focused brand leaned into Halloween by dressing up its tinned products and/or staff in an array of playful tinned-fish costumes, turning its preserved-fish identity into the holiday theme." - Bettina Makalintal
"Naturally, the drink has appeared at a Los Angeles pop-up by tinned fish brand Fish Wife." - Bettina Makalintal
"In stark contrast to Old Pasadena’s commercialized shopping district sits this simple but alluring seafood bar. Inspired by New England cooking, diners can easily make a meal out of the raw menu alone, which features a roster of oysters, clams, lobster and shrimp. But cooked plates display just as much care and attention, as in the classic clam chowder or delicious market ceviche with ponzu vinaigrette." - Kevin Chau