Forma Bakery

The baked goods here are phenomenal. The croissants are beautifully flaky and everything looked delicious but beware: they sell out quickly. The coffees are also so great: I had the tres leches iced coffee and it was strong and sweet and creamy. I need to come back when they haven’t run out of things but overall I loved it here!

Amazing vegan selection. We tried the chocolate pistachio croissant, peach croissant with oat crumble, Mexican wedding cookie & a horchata latte with soy milk. We'll be back for a loaf of vegan milk bread.

Watch out Starter Bakery, there is a new player in town. So yummy, and flaky and warm, with lots of vegan options too. Best chocolate chip cookie I’ve ever had! Their sourdough breads are awesome made by Lucio, and last me a week loosely wrapped in a plastic bag. Some pastry flavors change with seasonal ingredients.

Delicious vegan pastries (especially the kouign-amann) & coffee. Such a cute spot!

We are so happy we have such a good bakery in the neighborhood! Absolutely delicious croissants that are creative and classic with great vegan options. It a sweet place to grab a croissant and coffee and sit at a small table out front.

I came thinking it was just another new bakery to visit. But my almond croissant was one of, if not the best I’ve ever had 🤯 Crunchy, with just the right amount of filling. I also had the vegan croissant and Forma has somehow perfected it as well. It was literally like a regular butter croissant!

OMG!!! beat vegan croissant i’ve ever had!!!! love all the vegan options. the matcha was fantastic too! go, go, go!!! sat at the little tables outside and it was a very cute and tasty experience. check out the game store next door too!!

I’m low key obsessed with this place. I’ve never actually had a pastry (I’m sure they are delicious), but the sourdough bread here is extremely good! I go out of my way to buy loaves here. I also really love their coffee.

Their croissants, cookies, and baguette were delicious. We've also had some flan croissant that was really unique and tasty from here. Probably the best croissants in the area. Very flakey when toasted even the next day. The line moves quickly and everything tasted fresh and looked clean. Employees were friendly and efficient. Nice local bakery to hit up on Telegraph.

Absolutely incredible baked goods! I got a large assortment of items to share, and I'm super happy I did. Earl grey sugar with passion fruit? What an insanely awesome combination. Lemon curd with poppy seeds? Unreal. Hard to overstate how delicious everything was. The only thing I wish was that I showed up earlier so I could get it a bit more freshly made. Will for sure be back!

I've gone here at least a handful of times at this point! Everything I've tried here has been delicious and they have a good amount of unique and seasonal items! P.S. they have eggless crossaints jic you are allergic Pros: flan crossaint is MUST if you like something sweet, the focaccia is very fresh and love the veggie crossaints Cons: they ran out of stuff fast :( and they don't have the option to warm your pastries Taste: 5/5 Value: 4.5/5 Ambiance: 4.5/5 Service: 5/5

Small French/Mexican counter style bakery. There are a couple seats out front if you'd like to enjoy your order there. This place gets BUSY particularly on weekends. There is often a line out of the door on weekends. The pastries are delicious! I particularly like their sweet ones, like the morning bun and flan with strawberry jam. The blue corn sourdough is my absolute favorite! It is so moist. I've had the olla latte and the Mexican spiced mocha, both of which are ok. I prefer my mochas to be more flavorful.

There is a headline from an article about Forma Bakery framed inside that says "Tastes Like France" but after sampling the treats that I recently purchased here, I can honestly say that it tastes like France and so much more. For the owners of Forma Bakery, the Schnetz family proves you can go home again and also share memories of home with others. Located on a busy stretch of Telegraph Avenue in the Temescal neighborhood of Oakland, Forma Bakery comes from father and son duo of Thomas and Jackson Schnetz, who have continued on with their success of both Xolo and La Esquinita Mexican restaurants, which are both located in nearby Oakland neighborhoods, and late lamented Doña Tomás, which operated on this very block for twenty years before closing six years ago. Now, baked goods are on their agenda, thanks to their creations of serving traditional Mexican pastries made with French baking techniques. Before opening Forma Bakery, Jackson Schnetz spent three formative years running the viennoiserie program at Fournée Bakery in Berkeley. The fact that they serve Mexican conchas alongside croissants was all I needed in terms of inspiration to make my way to Forma Bakery one day. And that day was a recent weekend afternoon of walking around the Temescal neighborhood, which had a lively Farmer's Market going on nearby, and a simple walk down Telegraph Avenue and I was taken aback by the sapphire blue exterior that greets visitors when they stand outside. Upon entry there was a line inside, but what really took me aback was the fact that it was quite warm inside their bakery, as no doubt they were baking up a storm on this weekend day, despite the fact that we were closest to their closing hour when I made it inside. What I like about Forma Bakery is that they have examples of every pastry that they have available on any given day so customers can see what they are getting and with a little card below the pastry example, it also shows the pastry's name, what the main ingredients are, and whether it's vegan or not. Although there were a number of tempting offers staring me right in the face including their signature Conchas, which were in both vanilla and chocolate flavors; a wide variety of croissants, which included the requisite almond, chocolate, and plain flavors; and their own versions of kouign amanns. What drew my attention was two of their pastries in particular, mainly based on their looks, as their Peach Croissant and their Rosquilla with apricot jam, both gave the appearance of something truly special, so I ordered both items. To go with my pastry order, I also decided to order a Horchata Latte from their drink menu. My total bill was $17.07 before gratuity was added in, which of course is on the pricier side, but considering the cost of going out these days, and the amount of effort that the team at Forma Bakery clearly puts into their product, would turn out to be well worth it. I was able to sip on my Latte as I left for my car, and it was a lush treat. I saved my two pastries to be reheated upon my return home, and both were special in their own way, as the Peach Croissant has little morsels on the top that served as oat streusel, but all sugary goodness. The same went for their Rosquilla, which had apricot jam oozing out of all sides and resembled an old-school Danish but elevated beyond belief. I am so glad that I got to finally try the pastries at Forma Bakery, as they certainly have something truly unique going on here. They have already made their mark in the local Temescal community, and judging by the loyal crowds, they are here to stay, and just proves that for the Schnetz family, you never really can leave home.

My first time trying Forma and I'm hooked! I ordered a cappuccino and the cranberry croissant and both were delicious! They have so many croissant choices, as well as different breads. Service was excellent and fortunately for me there wasn't a line. Parking was easy (this time, but it is Telegraph Ave), I lucked out and got a spot right out front. I can't wait to go back, I want to try the Mexican Hot Chocolate. Highly recommend!

This is such a fantastic bakery and coffee shop on Temescal. By far, the best bakery in the neighborhood. I have tried many different pastries and their coffee and can vouch for both! Their pastries have a Mexican influence and especially enjoy their croissants which are super flaky and their sugar cookies with the sprinkles (my favorite pastries they have honestly). The staff is very friendly and service is quick. There are some benches outside to enjoy on on a nice day. This place is a hidden gem and I am a regular here.

Came here on a Monday right when they open. There was plenty of street parking in the morning. I got the almond croissant and the ham and cheese croissant. They are both delicious and flaky. This almond croissant is in my top 3. The almond filling is creamy, nutty, and flavorful. The croissant is light and perfectly baked. The latte is really good as well pairing with the pastries. Took me awhile to decide what I want since there are so many displayed pastries. Service was fast and the place is well decorated for the holidays.

This past Sunday, we went to the Temescal Farmers Market. Afterwards, we walked down to Forma Bakery to buy some of their baked goods. I tried their butter croissant. Here's my review on their croissant: Nice size and proportion to their croissant. The outer layer crunch is good. The inner layer was soft and chewy. The taste had a hint of butter. The bottom was not burnt. DJ's rating 4.40/5.00 Would I come back? Maybe. I have to compare other bakeries in the East Bay.

Great place! I got a chocolate croissant, chocolate almond croissant, flan+strawberry pastry, and bread with blue corn. All the pastries were crisp and delicious! I can see the resemblance to Fournée (but I do prefer Fournee's chocolate almond). Crust of the bread was so good but sadly I felt the bread was underbaked. Still would recommend and return to this bakery! Staff were friendly and efficient

While I personally haven't popped in, a friend brought goodies to Christmas and I was thoroughly impressed. I ate the following: some olive oil covered bread, the softest most chewy sprinkle cookies and some herby rolls, and everything was absolutely incredible. A little research shows they have a whole array of pastries, sweets and breads, many come in a plant based option, as well. They sell coffees as well, so a perfect place to grab a coffee and a nosh. They also state no upcharge for plant based milks - which I'm gonna call out, since charging people $.50+ for almond milk is highway robbery, if you ask me. Overall, this taste was an impactful one as I can't wait to return to check out other goodies.

Fabulous, for several reasons. Friendly counter staff. Cute bakery either great bakery smells and some small tables outside. The food! Had to have a plain croissant to see how well they can do a bakery basic. It was perfect! Also had an apricot jam kouign-amman. Holy cow! That thing was perfectly crispy with lots of great layers, no butter there! lol! The apricot rosquillas was very tasty as well. We bought 3 loaves of bread to take home to eat later that day. The original loaf was very good. The blue corn sourdough (?) was also very good. I was less impressed with the olive loaf. It had olive flavor but seemed to be more from olive oil. Was disappointed there were more olives in it. Nevertheless, all 3 breads were thick and chewy, yum!

Forma Bakery opened where Extra Butter/Between the Buns once was. Interior basically a long display counter. A few stands and 2 tables outside for seating. Quick service upon entering. Small display area makes choices difficult. Brew & pastry came quick. Associate promp in pointing out where lids were. Offerings: breads, pastries, coffee.. Sips: 12 oz Highwire coffee drip (3.25) -double cupped. Covfefe not hot per touch. Easy sipping, mellow medium roast very smooth. Bites: seasonal vegetable croissant (5) -flaky open faced croissant with fresh summer squash, pineapple, & cayote pieces submerged with poblano cream. -lightly buttered, the crispy croissant, problano cream & veggie mixture created an unami delicacy. 4.5 stars probable repeat when i decide what to order.

Wow. A friend told me about the bakery and I saw all the hype and figured it would be fine, but man did it exceed expectations! I've been twice and this is what I've tried: *Rosquilla w apricot - so yummy, just wish there was a bit more apricot, but man was it good! *Flan croissant - holy crap! The croissant dough was perfection! *Corn pudding croissant - so, this wasn't exactly my cup of tea (the corn part of it, or maybe there wasn't enough of it), but again, the croissant and flakiness was perfection! I also tried the olla latte and that was delicious! I would highly recommend and can't wait to try more things here!

There's a snappy jingle from my childhood for Campbell's soup: mmmmm mmmm good, mmmmm good. Campbell's soup is mmmm good! Take a casual spin down Telegraph some fine morning and drop by Forma Bakery. (preferably before the lines start) You will be amazed at the selection of pastries simply displayed calling out your name. For my first trip I tried a Chocolate and Ham and Cheese croissant. And a cappuccino. Both croissants were flakey, buttery crusty on the outside, soft and delicious on the inside. The cappuccino - the perfect accompaniment. My take? It was a righteous experience! The Chocolate croissant was the best I've had. And the Ham and Cheese croissant rivaled the Acme Bakery Ham and Cheese Turnover. Matt says if you find yourself near Temescal some morning, drop by and have a croissant or two. They are mmmmm mmmmmm good!

Had my first ever Kouign Amann and it was delicious! Theirs is smaller than others i've seen with a raspberry topping and it was so sweet and crunchy (it's weekends only). Cashier was also lovely. All their sweets looked so yummy! Service is fast and there's small tables outside as well.

I highly recommend coming to Forma! The sweet croissant pastries have a delicious caramelized sugar coating on the bottom which gives them a great crunch. I swear the first time I had their almond croissant, it was the best one I ever had that I had to go again a few days later! The mexican chocolate croissant and the flan strawberry jam croissant were also incredible! Best bakery in the Bay Area!

Incredible croissants With lots of options and several other pastries. All amazing. This absolutely filling a gap in this area. Breads look amazing but have not tried them yet.

aesthetic: 4/5 food: 6/5 service: 5/5 tldr: run, don't walk, to forma!! i am ECSTATIC to have discovered and say i've become a regular at forma, the bay's yummiest vegan bakery!! for the fall menu, i got the mylk bread loaf, persimmon and chocolate pistachio croissants, and the savoury kale scone. my non-vegan friends tried them and we agreed they were all equally heavenly, appearance and taste-wise. the croissants are not overly buttery + sweet -- i could easily eat two in a sitting because they're that perfectly indulgent. the workers are so nice and patient with helping me decide what to order at each visit, and they pour such beautiful latte art too. that is always a mood booster and a plus when everything comes in to-go style :') the olla latte is a must-try, and their alternative mylk options are free of charge. i'm so happy to have this amazing french-mexican-inspired bakery in the bay -- i love the unique fusion twists on their croissant and pastry goodies, and i'm excited to see what their upcoming offerings are. you 10000% gotta add forma bakery to your next bakery crawl!!

Forma Bakery is an exciting new addition to Telegraph Avenue! The croissants and cookies are delicious and ( given their ingredients) surprisingly reasonably priced! The bakery is only opened from 8 am to 2:30 Wednesdays- Sundays!

BEST VEGAN CROISSANTS EVER! They really got their formula down because they tasted so good and authentic. Im not a crazy chocolate croissant girlie but that one blew my mind. The chocolate was so rich and tasty. I hope to try their vegan kouign Amans next! Outstanding job Forma you have a customer in me now.

Really good coffee and I can tell the pastries were baked fresh. I do wish that they were able to warm them up if you ask, but they couldn't. This is definitely a grab and go place as there is not much seating.

Their vegan pastries are off the chart, both in terms of taste and variety. I have tried 2 so far and can't wait to try the rest. And their breads are amazing too.

This place is outstanding. Great selection, lots of vegan options, and they rotate in new things too.

All of the pastries and sourdough here are amazing! My personal favorite is the chocolate chunk cookie, which is divine!! It's my current fixation treat.

Dear sweet holy Jesus. These are the greatest croissants I've ever had. I get there at 8 AM on Saturday just so I don't have to wait in the line but even then sometime people have gotten there before me. I will happily wait in line but I have to tie my dog up outside- although they are dog friendly she is not line friendly- and seeing her sadly stare at me while I wait is the worst. So I try to get there first. If you see us, she is the big brown dog looking depressed early Saturday morning. Also, the country loaf is phenomenal. I have tried a variety of the croissants and they have all been extraordinary. I love this place.

Awesome new bakery from Jackson Schnetz, son of noted local restauranteur Tom Schnetz. Incredible croissants, great Mexican coffee and more. Come early, they close when they sell out. The best ingredients, made by pros who care about quality.

Delicious croissants with highlights of seasonal ingredients in a beautiful shop on Telegraph. Go early to get your pick of the different varieties of croissants. Corn pudding + Sun gold tomato croissant, flan croissant, and peach croissant were all hits!

Fin got to try this place, as they close at around 230p. By noon, they've run out of the tres leches latte so come early for that. There were still plenty of pastries left and the flan with strawberry jam was delightful. It was surprisingly sticky, crispy exterior, soft and airy interior, and merely heavenly. Flan inside a pastry is purely genius and I'm all for it :')

The croissants and the bread are top notch and very, very similar to what you would get at Fournée. The croissants are similar in presentation, taste, and even use the same butter. The chocolate croissants also hit the same: the chocolate is the right amount and it's even throughout, not too thick nor too thin. The prices are comparable, but slightly higher at Forma, for what I think is comparable quality. Maybe Fournée would rank slightly higher in my book, but if I had to do a blind taste I'd probably fail it. Anyway, I'm comparing the two so much because Fournée is imo the best bakery in the bay at what they do, so this is meant as high praise. Among the non-viennoiseries you'll find Mexican-inspired conchas and wedding cookies. From my limited experience of Mexican pastries I'd say these are authentic but not traditional. They have vegan pastries which are also great. This selection is what sets apart the two bakeries the most. Bread came in later (some problem with the oven?) but now that they are operational their country bread is easily the best you can get in the Temescal/Piedmont/Rockridge area. They do half loaves if you ask nicely.

Light and airy deliciousness! Just amazing plant based options. Best vegan croissant I've ever had. There can be a wait but it is worth it. They do offer pre order 48 hours ahead a time. Make sure to check the hours and they do sell out so good idea to come on the earlier side.

Plain normal (not plant based) croissant not worth the calories. Has a decent flakey texture but no flavor - not buttery enough

I decided to review because Forma is new and needs pix and reviews! I had the Iced Horchata Latte that had a really good cinnamon creamy flavor, and the strawberry jam & flan pastry, which had crunchy laminated layers that contrasted beautifully with rich creamy center & tart strawberry jam. I gotta come back and try the other pastries as Im intrigued about vegan selection. Small bakery with no seating inside, but a set of tables and chairs outside.

Best place ever! If you love pastries and a good sandwich, this is the place. I can eat bread from here every single day.

New bakery that I stumbled upon, and I'll likely become a regular! Minimalist shop and they've sold out of their popular flavors. I had the chocolate concha and it was light, fluffy, and not overwhelmingly sweet. Their lattes were also delicious and not overly priced.

The bakery has a super cute, modern minimalist aesthetic with some outdoor seating. The workers are very sweet, and although there was a line, it moved rather quickly. I tried the chocolate croissant, almond croissant, and blueberry cream cheese danish. The almond croissant had a great texture, and the blueberry danish was flavorful. However, I wish the chocolate in the croissant was more melted. It was just a bar of chocolate but the croissant itself was still good. I'd love to try the other pastries earlier in the day, I think it would make a difference.

The sourdough rye loaf is phenomenal-it's as good if not better than my favorite in the city from Jane's. Crispy exterior, soft but not underbaked inside, and a true sour punch. Pastries were good but not mind blowing: the standout was actually vegan, a pistachio croissant that tasted like a (very good) baklava.

This place is the real deal. I waited until I had been there twice before giving it 5 stars. I've had croissants in San Francisco, but these are by far better and, lucky me, closer to home. The drip coffee is good too. I love bringing a book and sitting at the tables outside watching the world go by.

The two young guys in the front were very dismissive and I won't be returning. They did not acknowledge my entrance although I was the only person in the bakery. I just turned around and walked out ... No thanks!!

Best pastries I've had in the area. They open a bit too late, 7am would be better. Great vegan options that still taste buttery and delicious.

I have been here three times now and have gotten a different croissant every time. However, I have tried to go here a total of 5 times and twice now they have been closed. On the door sign it says open Wednesday-Sunday, but I tried to go last Wednesday at 10 and they were closed. Another time they had closed early I guess, not sure which day it was. Their google maps business page says they are open on Mondays which is also wrong, so they should change that. Regular croissant: 9/10 Almond croissant: 10/10 Chocolate almond croissant: 10/10 The regular croissant was very good to me but not quite perfect, but the two sweet croissants had a great filling to pastry ratio. However, I got a drip coffee from here one of the times I went and 1. it was a bit too fruity/ had added flavor notes I didn't quite like and 2. the lid snapped on but still spilled all over when I walked back home. Not sure about the mechanics of the cup and lid but that was disappointing.

Really solid pastries and I'm happy they're in the Easy Bay. The seasonal veggie croissant was buttery and delicious, I've been back for it a few times now. I've also ordered the vegan veggie croissant and I found it to be a little flavorless, and while I wouldn't order it again, I love that they have the option for vegans (I'm a vegetarian but I swing vegan often). The cookies (sugar and chocolate chip) are also really good. Looking forward to trying more of their offerings, especially their concha.

Solid bakery. I ordered two butter croissants (one plain and ham and cheese). And the rest of the pastries were from vegan baked goods: chocolate concha, croissants: chocolate and chocolate pistachio. All were tasty. The store was inviting and service was friendly. My favorite item was the ham and cheese, delicious gruyere and ham in a buttery pastry... savory and not salty. Would come back again to try more items.

Amazing vegan pastries! About half their offerings are vegan. I went Saturday around 1:00 PM; most items were still in stock and there was no wait. I got a pistachio croissant (v) and a vanilla concha (v). The croissant texture was the best I've had from a vegan croissant and the filling was exceptional! I also got a vanilla concha--a pillowy soft bread with a subtly sweet, slightly crunchy coating on top. I'm excited to come back, keep up the great baking!

Meh. The chocolate croissant was good but all of the Mexican pastries we tried were only good if you're the type of person who doesn't go to actual panaderías. Also even though there were 4 people working the counter, we still didn't get our full order. I guess they forgot we ordered and paid for the poblano pastry because we're didn't get it. ‍

Yummy new addition to the hood serving up perfectly flaky and delicious croissants I had a veggie poblano one today and going back next time to try the little signature ham and cheese.

This bakery served awfully dry and distasteful pastries and even the service was equally as dry and distasteful. Had a bad experience coming here.

Noticed the bright blue Forma Bakery sign while eating lunch across the street at Cholita Linda and after reading the reviews on Yelp I knew I had to check it out. The display case on the counter featured the pastries that were available. I really wanted to try the croissant with flan and strawberry jam, but it was sold out. I purchased a chocolate croissant and it did not disappoint. While not quite at the same level as the croissants in Paris, Forma Bakery makes a very good chocolate croissant. I liked the flavor of the croissant itself and it had two good size channels of chocolate inside. I would totally buy it again. I also purchased a sugar cookie. I wasn't as impressed by the cookie and will stick with the croissant.

They were unfortunately out of almond and pistachio croissants but OMG their tres leches iced coffee was AMAAAZZINNGGG!! It was ready within seconds of placing the order. I wish they had it in a bigger size! I can't wait to come back and try their almond croissant I hear great things about it!