Goya Foods Of California
Natural goods store · Industry ·
Signature adobo seasoning and delicious frozen chili rellanos
Signature adobo seasoning and delicious frozen chili rellanos
"After the company's CEO declared that 'we’re all truly blessed' to have Donald Trump as president, the remark sparked a culture-war controversy: progressive politicians and consumers called for a boycott while conservative figures urged supporters to buy more of its Hispanic food staples. The First Daughter posted a bilingual photo holding a can of the brand's black beans with a caption praising its quality, which multiple outlets flagged as a potential ethics violation for a federal employee under Department of Justice guidance that bars using public office to endorse products or convey government sanction. Critics noted the administration's uneven enforcement of ethical standards and pointed to earlier incidents—such as a counselor urging viewers to buy the First Daughter's products and the president promoting his resort for a summit—adding the photo to a growing list of questionable endorsements." - Jenny G. Zhang
"After the company’s CEO praised President Trump at a White House event launching a Hispanic prosperity initiative, the brand—long considered a staple in many Latino households—faced intense backlash and coordinated calls for a consumer boycott led by Julián Castro and amplified by other prominent Latinx figures. Critics described the praise as a betrayal given the president’s rhetoric and policies on immigration, while defenders argued that consumer responses are a legitimate exercise of free speech. The CEO’s remark that staff “doubled our efforts” during the COVID-19 pandemic also spotlighted the vulnerability of Latinx food workers, farmworkers, and meatpackers—groups overrepresented in the food industry and experiencing disproportionate infection rates—and fueled demands for better pay, healthcare, workplace protections, and stronger labor rights." - Nadra Nittle
"Led by CEO Robert Unanue, who has been at the helm since 2004, the brand was hit with widespread backlash after he praised President Trump at a roundtable for Hispanic business leaders and voiced support for the Hispanic Prosperity Initiative executive order. Latinx consumers, longtime customers, and others—recalling the president’s rhetoric about immigrants and people of color—called for a boycott, producing anger and heartbreak in many households that rely on its staples. The brand’s ubiquity in Latinx and immigrant kitchens, and its signature adobo seasoning (often described as “good on everything”), made the controversy feel especially personal; some people even joked about what to do with their quarantine diets. In a statement reported by NPR, Unanue doubled down on his support, framing the initiative as a way to meet historic challenges together and urging unity and recovery." - Jaya Saxena
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