Goya Foods Of California

Goya’s CEO Robert Unanue Praises Trump, Which Sparks Calls For Boycott | Eater

"Led by CEO Robert Unanue, who has been at the helm since 2004, the brand was hit with widespread backlash after he praised President Trump at a roundtable for Hispanic business leaders and voiced support for the Hispanic Prosperity Initiative executive order. Latinx consumers, longtime customers, and others—recalling the president’s rhetoric about immigrants and people of color—called for a boycott, producing anger and heartbreak in many households that rely on its staples. The brand’s ubiquity in Latinx and immigrant kitchens, and its signature adobo seasoning (often described as “good on everything”), made the controversy feel especially personal; some people even joked about what to do with their quarantine diets. In a statement reported by NPR, Unanue doubled down on his support, framing the initiative as a way to meet historic challenges together and urging unity and recovery." - Jaya Saxena