Goya Foods Of California

Julián Castro on the Goya Boycott and How to Support Communities of Color During the Pandemic | Eater

"After the company’s CEO praised President Trump at a White House event launching a Hispanic prosperity initiative, the brand—long considered a staple in many Latino households—faced intense backlash and coordinated calls for a consumer boycott led by Julián Castro and amplified by other prominent Latinx figures. Critics described the praise as a betrayal given the president’s rhetoric and policies on immigration, while defenders argued that consumer responses are a legitimate exercise of free speech. The CEO’s remark that staff “doubled our efforts” during the COVID-19 pandemic also spotlighted the vulnerability of Latinx food workers, farmworkers, and meatpackers—groups overrepresented in the food industry and experiencing disproportionate infection rates—and fueled demands for better pay, healthcare, workplace protections, and stronger labor rights." - Nadra Nittle