Imaginary Factory

Distillery · Marquette

Imaginary Factory

Distillery · Marquette

1

1401 Northern Ct, Madison, WI 53703

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Imaginary Factory by null
Imaginary Factory by null
Imaginary Factory by null
Imaginary Factory by null
Imaginary Factory by null
Imaginary Factory by null
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Imaginary Factory by null
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Imaginary Factory by null
Imaginary Factory by null
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Imaginary Factory by null
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Imaginary Factory by null
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Imaginary Factory by null
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Highlights

Imaginary Factory is a sleek, minimalist bar with a mysterious vibe, serving inventive, colorful cocktails in a cozy, game-filled space.  

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1401 Northern Ct, Madison, WI 53703 Get directions

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1401 Northern Ct, Madison, WI 53703 Get directions

+1 608 616 0149
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Last updated

Jul 30, 2025

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Where to Drink in Madison, Wisconsin

"Hastings Cameron has run a number of high-profile bars in Madison (Underground Kitchen, Forequarter, Gib’s) but Imaginary Factory is his magnum opus. It’s a sliver of a bar, a touch off the beaten eastside path, and spray-painted almost unrelentingly white. But the drinks are in full technicolor, highlighted by intense flavor extraction, carbonation to order, and just a little modernist cuisine flair. Look for recipes that turn multiple ways on a single theme, like the dual weed references of the spectacular Pineapple Sage." - Kyle Nabilcy

https://chicago.eater.com/maps/best-bars-madison-wisconsin-cocktails-beer-breweries
View Postcard for Imaginary Factory

Samartha Patel

Google
The Best Drinks I’ve ever had! They not only have the best drinks in Madison but they’re better than most of the drinks we have found exploring NYC! I love the place too, it’s very unique and cozy. They also have other fun stuff like a ping pong table in the back and some art supplies you could enjoy! This is the best bar we have found in Madison at a very reasonable price for what they offer!

Charity Faith

Google
Super fun place. The cocktails were amazing. And the staff were welcoming. The eggnog shot was wonderful and not too sweet.

cal derra

Google
So cool. Some of their cocktail concepts honestly compare to Aviary downtown. Super interesting ideas. One cocktial might taste like Orange Crush soda, another might taste like a summer salad, another might taste like a classic Sazerac. Staff were super cool. And the visual concept of the bar - monochrome with colored lighting - is neat. Absolutely will be back.

Amie Goblirsch

Google
Very good, creative cocktails. And fun cute space! Garage doors in the back and front open up on nice days making it semi open air. And they have a ping pong table which is very fun. 10/10 would recommend for a chill drink in the willy street area.

Janelle Winter

Google
Had a fun time exploring this bar. My friends and I absolutely loved the cocktails; we were pleasantly surprised! The sage foam on my drink was delicious.

Ben Klepzig

Google
Wow! What a great place! Modern vibe, great drinks, super friendly staff ... Unlike any bar in Madison. Really enjoyed the whiskey sour, French 75, and the Tom Collins. Left with their takeaway bottles of Old Fashioned and Tom Collins. Highly recommended. (It's not obvious it's a great, unique watering home from the outside. Come on down and get on here.)

Spencer Galbavy

Google
IF is creative and amazing! My wife and popped in for a drink on a random Friday night and immediately fell in love with their drinks and service. After being there for about an hour we decided this was the place to have my wife’s birthday party. Hastings was very easy to work and helped plan an amazing party. They were able to curate an amazing drink menu and also have a creative N/A drink list. Since the Party was a brunch, many ppl enjoyed the different options. Both the night we popped in and the day of the party Kelsey took amazing care of us and our entire group. We had a large party, but the staff never struggled keeping up. We were also able to bring in our food for the brunch which was a plus. I cannot say enough about this place, I highly recommend for fun evening and especially a private party!

Jane Meisner

Google
IF is the best! We had a couples wedding shower here in March 2023. Hastings and Kelsey were so accommodating and easy to work with. Plus it was the coolest and most unique venue we could ask for. Everyone was raving about how fun they made it. Not to mention, the drinks were superior! 10 out of 10 would recommend for an event or just a fun place to go for cocktails!

Dustin R.

Yelp
Creatively curated, delicious flavors fill its unique ambiance. At the intersection of Jamba Juice, Korova milk bar, and Willi Wonka.
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Aaron W.

Yelp
VERY unique cocktails. Definitely a place any cocktail lover should check out. They don't have an assortment of commercially available spirits but that's part of the charm.
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Michelle C.

Yelp
This place is a lil hole in the wall. It's kinda tucked away but very fun on the inside. It is startlingly white, head to ceiling, with neon lights thrown here and there. There's board games, ping pong. A recipe for a good time plus the drinks were excellent! We got 75 bees (so sweet) and prickly lime cider (no booziness just delicious). Garden salad (tastes like a red bell pepper, it's novel but maybe not my fave) and pineapple sage (the foam on top is so yummy, and it's a classic fruity cocktail) We brought a deck of cars and played games at the bar. There's couches. Strangers talking to strangers. The bartender was super kind. Great for a chill night out.
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Erin M.

Yelp
Talk about a vibe. This hidden gem is fantastic. Located on a dead end street with an unassuming entrance, you step into an alternate reality. The bartender was ready for me before I was for her because I was too excited taking it all in. Once I calmed down I ordered the Rhubarb Spritz, my friend got the Pineapple Sage. The menu is misleading because it looks like you're getting some ordinary drink, but these were imaginative, unique, well-balanced, refreshing and delicious. That sage foam/fluff, whatever you want to call it was out of this world. This place has to be on your list for a bar hopping night.
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Gabriela D.

Yelp
Cute hipster bar. The ambience is great there's a ping pong table and outdoor space. The staff here is so friendly and kind. Kelsey is the best. The drinks are creative and very refreshing. It's a great spot to hangout and chat with friends.
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Cherise K.

Yelp
Been here a couple of times and just like the vibe. It's usually on the quieter side, but that leads to a unique experience with friends and the bartender. I really liked the Fake fernet, which I believe was told is used semi in the new old fashioned mix. Definitely recommend sitting at the bar and seeing what is new and tasting whatever you fancy! Be warned the drinks are strong! But for down easy! Definitely also check out the bathroom, I love their use of block color and is just a cool concept. Happy drinking!
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Allison G.

Yelp
Blink and you might miss it! Imaginary Factory is a new cocktail bar right next to State Line Distillery. It's only been open for about 2 months but is off to a great start! When you pull up, there is a small neon sign that reads ''IF'' (for Imaginary Factory). You really have to know what you're looking for which adds to the mystery of the place. There isn't a parking lot so you'll need to find a spot on the street. It was super easy to find parking because it's in a less busy location. When you walk in, everything is white. It almost feels like you walked into a cloud. It has a very trendy, mysterious vibe. It's also very clean, which is hard to do with white! For drinks, my husband and I both got their famous Boozy Old Fashioned. The name doesn't lie, it is boozy! We absolutely loved it! If you're looking for a sweet, sugar Old Fashioned, this wouldn't be for you. If you really love to taste the brandy in your Old Fashioned, this is for you! They also has other cocktails and boozy slushees at the bar! The one thing that was not white was the ping pong table. My husband and I enjoyed a few games while enjoying our drinks. I won, of course. :) Super fun that they have that option! The furniture and decor was super modern and sleek! I loved all the different shapes and sizes for the tables and chairs! We also enjoyed that the garage doors were open at the front and back. It gave the bar a beautiful indoor/ outdoor feel. There was also the perfect breeze next to the ping pong table! I'd definitely recommend Imaginary Factory! Go check it out.

Chloe J.

Yelp
Super creative drinks, completely unexpected!! Very excited to go back. The lighting was super cute (we went in the day so it was just the purple pendants)

Spencer G.

Yelp
Imaginary Factory is perfect for Parties! Not only do they have amazing drinks and services but the space was perfect for my wife's birthday party. They curated a perfect drink menu for us and also had a list of N/A's that were perfect for our brunch party. It is a must check out hidden gem!
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Vicki A.

Yelp
Leaving State Line Distillery we came upon this fun place. Thought it was a pop-up, but isn't. Of course had to try! I had the South Side-my best one yet! Everyone tried different cocktails and loved them. And a random ping pong table! Great bartender and place!
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Billy D.

Yelp
A distillery & cocktail bar shrouded in mystery. You might not even notice it, surrounded by mundane industrial buildings of the isthmus past. When does it open? Why is it all white inside? How long will the walls stay this white? Does anyone even like squirt classic? Are the honey jalapeño chips too sweet? Is the grapefruit slushy the drink of the summer? Does this place have anything to do with the distillery next door? Only you can find out.
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Bobb S.

Yelp
I have no clue what we wandered into. White walls, White furnishings. Minimalist to a tee. And we loved it. There is only a smattering of drink options but everything we tried was spot on. Quirky. Fun. Weird. A great litmus test-if the people you bring don't get or enjoy it, they shouldn't be people you hang with on the regular. I don't know if the business model is viable long term but I will be there as much as I can be to do my part to keep it in the Madison cocktail scene long term.
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Kevin C.

Yelp
This place is a fun hidden treasure with a "Black Mirror" feel. The drinks are great and staff are really nice. The back entrance is marked with a mural of a pencil. There is a ping pong table in back.
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Matthew C.

Yelp
High end cocktail lounge with a pop up vibe..... may I recommend the "Boozy Old Fashioned" a staple but not your only surprise ... just around the corner from all your favorite haunts. Bike friendly low key with rotating menu. Just off Dickinson beside Stateline. Be a hero and bring your friends too the newest east side destination where people are the "Colour".

Sandra H.

Yelp
This place is amazing. Besides the funky, all-white décor, the cocktails are interesting and delicious. Also, the staff are friendly and welcoming. The whole place has a great quirky, fun, warm, easy-going, pleasant vibe. I whole-heartedly recommend checking this place out. It just might become your favorite spot.