"Hastings Cameron has run a number of high-profile bars in Madison (Underground Kitchen, Forequarter, Gib’s) but Imaginary Factory is his magnum opus. It’s a sliver of a bar, a touch off the beaten eastside path, and spray-painted almost unrelentingly white. But the drinks are in full technicolor, highlighted by intense flavor extraction, carbonation to order, and just a little modernist cuisine flair. Look for recipes that turn multiple ways on a single theme, like the dual weed references of the spectacular Pineapple Sage." - Kyle Nabilcy