ITO

From the moment I walked into ITO, I knew I was in for a special experience. The ambiance was warm and inviting, setting the perfect tone for an incredible meal. Every bite of sushi was expertly crafted, fresh, and absolutely delicious. The variety of sake options complemented the meal perfectly, making for a well-rounded dining experience. Beyond the food, the energy of the restaurant was vibrant yet intimate, and the service was outstanding—attentive, knowledgeable, and genuinely welcoming. This was my first time experiencing this style of sushi, and I must say, it exceeded all expectations. Highly recommend ITO for anyone looking for top-tier sushi, great vibes, and impeccable service. I will definitely be returning!

I enjoy sushi but have never had the omakase experience , much less at this caliber. The experience is worth every penny. Nice selection of wines for those not versed in saki. Knowledgeable staff aside from the chef regarding selections and pairings. Chef Ito is definitely a chef for the ages as well as high marks for his commendable team.

ITO definitely satisfied my craving for sushi. Every course was delicious. Great staff. I loved that it was a small restaurant with limited counter seating. The experience felt personalized to the group. Thank you to the staff and Chef for an amazing NYC dinner.

The taste is as fantastic as the price! A chef with a different kind of luxurious atmosphere. It was a waste to eat. The best omakase I had in New York. Recommended if you want to enjoy omakase in a reliable place rather than going to an awkward place and having a disappointing meal!

My favorite omakase in the city, amazing wine list especially for sushi restaurant. Fun hip-hop in the background, not sterile. The crab caviar hand rolls would likely be my last meal request. Chef Masa and Chef Kevin will entertain you throughout the dinner. Cannot wait to come back.

ITO Omakase in Tribeca is the place to be. The chefs here know their craft, serving up insanely fresh sushi with precision and care. From melt-in-your-mouth Hokkaido uni to perfectly aged bluefin tuna, every bite is packed with flavor. The vibe is sleek yet cozy, and the service is on point—attentive but never overbearing. Whether you’re celebrating something special or just treating yourself, ITO won’t disappoint. Book a spot in advance—you won’t regret it.

Very good overall. 4 appetizer in season fish, end with the signature uni bowl. 1 soup - had the corn one it was very tasty. 12 (+/-) nigiri Tamago - very tasty and well made. Panna Cotta dessert. Amazing service!

Great omakase. The ikura, cavier & uni bowl was definitely a highlight. All the pieces of nigiri were delicious and well balanced. Would definitely come back!

Delicious meal and can't wait to return. This is probably one of the top omakase spot in my opinion. The fish is so fresh and generously sized. You'll definitely leave feeling full. Service was excellent, all the staffs were so attentive and friendly. They replaced my finger napkin as soon as it was stained with soy sauce. Highly recommend a reservation as it was fully booked when I was there for dinner.

This was the perfect experience for my husbands birthday! We are big fans of omakase and wanted to try ITO. We were impressed with the service and the attention to detail. We ordered tea and there was never a moment my cup was less than half full. The food was fantastic, we definitely left full. Everything was so fresh and I loved watching the chefs put it all together. One thing to note, this place has customers who are in larger groups. It got quite loud and other people's eating pace will impact your pace. Our meal took the full two hours because the group next to us took a while to eat between their conversations. Would definitely recommend for a special occasion!

Wonderful meal! Attention to detail and food quality were exemplary. Special dinner.

Small intimate Omakasa joint in Tribeca Kevin the chef and owner was amazing everything melts in your mouth but be prepared to get a second mortgage on your house because dinner for 2+ sake was $1071 including tip.

Came here for a graduation dinner after hearing about their opening and enjoyed the meal! Half the parties arrived late so the timing was a bit off, but it didn't really affect us too much. Each piece was a generous size and I was definitely full by the end of the meal. The chefs interacted with us throughout and made sure the pieces were to our liking. Mostly had traditional pieces you'd normally see and we got add-ons as well that were suggested. It was definitely more lively and chatty compared to other omakases I've been to but overall a great experience.

Followed the former sushi chefs', Kevin & Masa, from Sushi Zo to here at their own new establishment. Every dish/piece was delicious along the journey. Some stand out pieces of the night - Yellowjack, White Shrimp, Ocean Trout, Scallop, Otoro, Uni, Wagyu, Maguro. Miso Soup was little too salty for me. Love the texture of the tamago, I would like it a bit sweeter though. Dessert was a wow and interesting creation but a bit heavy as the ending after a big meal. Exclusive drink menu and delicious cocktails! Hi my new favorite omakase spot in NYC!

Absolutely stunning, each dish was 100% and I was stuffed by the end of the meal. Perfect combo of delicious food, impeccable service, and hip hop music. They are so generous with their portions and definitely worth the price! Most importantly, I like how they put their own unique spin on the food. Highlights include: - Ikura + Uni + caviar: I was drooling from all the Ikura they put in the bowl... - Hirame: with shiso flowers and apple vinegar jelly, what a great combo - Nodoguro: always one of my faves, seared to perfection - Seared otoro: melts in your mouth Red miso and white chocolate dessert with popcorn bits I would note the rice texture is a bit different from other spots and is almost a bit creamy - still deciding how I feel about it but definitely unique! Thank you to Chef Chen for a delicious meal - leaving fat and happy with ikura bouncing in my belly...

Service was impeccable, food timing and order was exceptional, overall good experience. Presentation was eye catching. Chef greeted us and explained each dish. Waiters served us quickly and promptly. Thank you.

An almost perfect evening. The shop is beautiful; staff were personable and friendly. There was a manageable non-sake beverage list, for those of us who don't know our way around sake. Every piece, every course, was carefully prepared, interesting, and delicious. Now for the almost. This is a very expensive omakase - $295 per person, plus drinks, tax, and tip. There is a drinks list (with prices) but no menu - you agree to the overall cost (and give a credit card) when you make the reservation, and if you don't show up, you pay for the meal anyway. At the end of the sequence, our sushi chef asked if we would like something else, with no mention that it would cost extra. Naively, I didn't ask, and was shocked to discover an additional $50 on my bill for a single handroll. I brought it up with the management afterwards, but they were unaccommodating - told me that this is normal omakase protocol, their ingredients are very expensive, etc. This may all be true, but I wasn't prepared and I don't feel I was well treated. It's a shame, because, as the final part of the experience, it really went against everything I think Ito wants to do for guests.

Absolutely outstanding omakase spot tucked away on a quiet Tribeca street. Some of the best sushi I've eaten, rivaling all of the coveted omakase restaurants in NYC. Our Chef was extremely personable and made for a unique and intimate experience. Scallop is not usually my favorite type of sushi, but i was still thinking about it days after eating it at Ito- that's how well done ever piece of fish served is. Their drinks were also fantastic- I am so looking forward to my next Ito trip.

Wow, absolutely incredible experience. The staff is so attentive and make you feel so welcome and special - went here for my birthday and they all wished me happy birthday. The fish is absolutely fantastic. The venue is very private and the music is a vibe. This is a once in a lifetime kind of experience but I can't wait to go back.

Out of this world. Unlike any other omakase. Dreaming of our return sometime. The uni caviar dish was melting in my mouth.

The chefs from Sushi Zo West Village are now behind the (massive) sushi counter of Ito. Although this omakase restaurant is the new kid on the block, you wouldn't know it. They clearly know what they're doing, and dinner is a fantastic experience that I highly recommend to anyone for their next omakase. For omakase, I'm looking for a place that I'd love to return to again and again (well, I guess this applies for all restaurants but at this price point it's more high stakes!). Of course the sushi has to be top quality, but the ambiance and the style make the whole package. Ito covers all the bases of a good dining experience: high-quality food, attentive staff, good eating pace, variety, generous portions and little luxuries. When I tried other omakase restaurants, there were always some disappointing pieces (a little chewy or veiny, a little fishy). What is distinct about my meals with Chef Kevin and Chef Masa is that I never had a bad piece. Every bite is top-quality, and that says a lot about the chef's skill. You still get the luxury pieces of otoro, hokkaido uni, wagyu, truffles, caviar - but you will also enjoy every piece in between. A few standouts to me are the baby shrimp (sweeter and more delicate than regular shrimp), the ikura (each pearl is perfect!) and striped jack mackerel (delicate and beautifully presented!). Ambiance: The counter is huge and honestly pretty impressive, giving you plenty of space so you aren't awkwardly eavesdropping on your neighbor's conversation. It's classy and modern with a relaxed atmosphere. Service: Really attentive, and the chefs make it the best experience! Omakase is an intimate experience, so it's such a bonus when the chefs are friendly.

Best restaurant in NYC a++++++ Chef Masa makes you feel at home. Highest quality fish with beautiful creativity.

Simply the best Omakase in New York! The best! I have been to all the top sushi places in the US, London, Hong Kong, Singapore and none are comparable to what you get at the top spots in Japan -- usually in Ginza. Masa Ito is a master, from a long line of Hokkaido sushi chefs, who creates the best sushi in New York and among the very best on the planet. One of the youngest chefs to earn a Michelin star, Chef Masa has become even more creative here at Ito. The cocktails are a new addition and are just as well done. So head downtown and step off the streets of New York for a true Tokyo sushi experience at Ito. That is of course if you can get a reservation.

3.5/5 After getting excited for Chef Masa's return to NYC, I was disappointed by Ito. For months, I was eagerly awaiting the opening of the restaurant. Over the past year, I ate at Sushi Zo twice at the recommendation of my colleagues. While I feel like Sushi Zo is slightly overpriced at $250, the style speaks to me. It's simple and delicious. But my boss kept saying how much better the restaurant was when Chef Masa was there. So I just assumed that Ito would be a better version of Zo. Ito is very different. Dinner was 18 courses for $275. When I first saw the price, I was relieved that it wasn't $400. But I have mixed feelings about this price too - it's no bargain. My favorite items from the night were their signature dish (uni and ikura atop sushi rice), chutoro from Japan, bafun uni sushi from Hokkaido, nodoguro, and the Yamazaki A5 wagyu sushi. If you notice which my favorites were, they are pieces that you would expect to be good. It is also likely that these premium ingredients are what increases the cost of the menu. Though if you removed them, the restaurant would have little to fall back on. Ito reminded me of Shuko - it felt like a new, updated version. But I struggle to see why someone should spend $275 to go to Ito when they could eat at Shuko, Ishikawa, or Kissaki instead. And I certainly wouldn't recommend those over Sushi Ikumi, Sushi Noz (Ash Room), or Sushi Ginza Onodera (lunch) either. $275 is a lot of money and as the price of the omakase increases, the bar is set much higher. I think Ito will struggle to find and retain their target clientele in the long run given what they offer relative to the competition in the NYC market. To be fair, it seems that the main issues that I have with the restaurant are that the style doesn't fit my preferences and price. I understand that there are customers who are seeking luxe shops that serve wagyu, caviar, uni, and toro. I just feel that the concept of this restaurant prioritizes hype and flashiness over technique. In the "new world order" of Shion, Noz, Yoshino, Noda, and Nakaji, I think Ito will struggle to stand out.

There's a reason everyone followed Chefs Kevin and Masa from Sushi Zo! Amazing omakase menu, beautiful presentation, great service. You'll leave feeling very well fed! I was too full to finish my dessert which was also delicious and decadent Took pics of most of the dishes but got too excited to eat and forgot some. Not pictured is the black cod miso soup which was one of my personal favorites

Beautiful restaurant with a relaxing yet upscale vibe. Chef Kevin was charismatic and talented while the service staff was extremely accommodating. Lastly the food was delicious with mix of flavors which make you addicted for more.

Ito is hands down my favorite sushi omakase in New York. Granted, we have been eating at Sushi Zo with Chef Kevin and Chef Masa before Ito. Why it stands out: 1- Consistency. Every time we go dine with Chef Kevin, there has NEVER been a bad piece, ever. All of the fish are always perfectly filet, cut, seasoned, and presented. The pieces may look simple, but flavor is complex. 2- Quality and Creativity. At Ito, the chefs not only use the best of the best ingredients, there's also a variety of interesting pieces/dishes that the chefs come up seasonally. There's never a dull meal at the counter. The ingredients change seasonally as well, so even if you go back often, there's always new pieces to try. 3- Value. I know it is hard to say ~280pp is a good value at a restaurant, but for what you get to taste and enjoy at this omakase counter, it is absolutely an amazing value. Most of other sushi omakase counters we have had good experiences at are much more expensive than Ito. 4- Service. Even though Ito is newly opened, the service team seems like they have been working together for years! The servers are extremely knowledgable and attentive. One server gave me a fresh napkin before I even realized I dropped mine on the floor. In comparison to other restaurants, I would put Ito at the same level, if not better, than Sushi Zo, Sushi Ikumi, Sushi Noz (Ash Room), or Sushi Ginza Onodera. Counters like Shuko, Ishikawa, or Kissaki should not be even compared to Ito, because of they all lack consistency, quality, and service level.

ITO is extremely clean, staff was constantly cleaning throughout dinner service which I thought was a nice touch. The courses are amazing.

Excellent service. Food is delightful. Ambiance is amazing. One of the best Omakase in the city so far. Highly recommend.

Food: 9.5/10 Service: 10/10 Ambience: 9/10 Ito was my 1st high end omakase meal, and one of the best I've had so far! I visited Ito back in the summer, and I've been eating omakase a lot more since my visit. There are few places that I found on par with Ito. Overall value is excellent at ~$295 per person (tho it was ~$275 when I went). The omakase under $150 in NYC definitely do not compare to Ito. I wish Ito gave me a menu of what I was served though since it's hard to remember all the pieces. I already felt pretty good about dinner beforehand bc the Operations Manager, Misa, was especially accommodating when I contacted Ito prior to dinner. Service during dinner was exceptional as well. Although I am right-handed, I actually eat sushi with my left hand. This can be confusing but we noticed that the chef changed the placement of the sushi appropriately for a left-hand eater -- without me saying anything about it. While all the pieces were excellent, the most memorable for me were the Uni x Ikura x Caviar bowl, shrimp, torched Otoro, miso soup with cod, and dessert! We thought the wagyu was good but not the best. Hopefully, I'll get to try Ito again and get to be seated with either Chef Masa or Kevin!

I don't find the price is reasonable for omakase. Toro, shima aji, halibut, ikura, uni from hokkaido, I find shari is too sweet. Compare to other omakase place, it tastes average but 30% more price for same quality.

This place tasted so authentic, we were in japan a month before the visit to Ito and I could not taste the difference between quality of fish. Service was also excellent, the team is efficient, attentive and super friendly. Would definitely recommend and of course will be going back.

While I would give the service 5 stars, both my guest and I were a bit underwhelmed for this price point. While the fish was very fresh, the ingredients im the appetizers could have been more balanced. For example, one of the courses had a mustard that was unpleasantly sweet. The Wagyu was too chewy. I will say that the dessert was fantastic. Overall, compared to other places at this price point, the "Wow" factor was missing.

Thrilled to write the first review of Ito Quite simply the absolute best and it's not even close. Masa is the king of the NY sushi scene and with his return and the opening of Ito we can see what we have been missing. Ito far surpasses even my lofty expectations and was incredible from start to finish. The uni ikura wow ! If you are lucky enough to grab a seat, run don't walk

Hands down the best omakase experience I've ever had in the US. Chef Kevin, Chef Masa, and their entire staff are first class. Their attention to detail is truly amazing and it really shows during the dining experience. Every single bite just made me want more! If you are looking for the best omakase in the city, this is the spot!!

Sushi restaurants and more specifically ones that specialize in only Omakase can be judged in many different ways. I prefer to keep it simple, I stick to ambiance, quality, and friendliness. In my opinion Ito crushes all three! After eating here many times the consistent quality of the fish is unparalleled except by a few other top names in the game. The ambience is modern, clean and playlist exceptional. All staff members are welcoming and friendly. If you want a special and artistic culinary experience and are ready to pay up for it, Ito nailed it.

Absolutely quality sushi. Really cool vibe for an omakase and the chefs were all so amazing and fun

On the pricier side of nyc's omakase selections however very worth it! They were very generous with their uni and I loved their creativity and play with the appetizers. Extra add ons are available if the course didnt fill you.

Food was incredible, drink program also top notch, and impeccable / noticeably good service. Really a gem of a restaurant.

You can tell the whole team works together to deliver the best-in-class experience for you. The food, ambiance, service, just every detail. This restaurant will soon be Michelin starred, but most importantly you'll have a really phenomenal experience shared with the person you care. This is by far my favorite omakase place( out of 7-8 other high-end places in town including masa, uchu etc.) and Ito deserves to be known by more people.

Thrilled to have been able to dine at Ito. Modern take on omakase with fantastic service all around! Chef Masa and Kevin are not only great sushi chefs, but great individuals that make each guest feel as if they are having a private one-on-one meal with them.

What a gem! World class sushi, service, sake, wine.... all in an inviting and stimulating environment. Kudos

I finally was able to get a reservation at Ito and it was absolutely wonderful! I'm not going to rank omakase experiences, but suffice to say that this was right up there with the best I've had. That includes Noz, Shuko, Nakazawa, and others that are regularly included on "best of" lists. What impressed me the most was the consistency - there wasn't a single course that was less than delicious. If you're looking to splurge on high-end sushi, this place is one of the few that justifies the price tag. 10/10

I was fortunate enough to celebrate my birthday here and the entire experience left me giddy and speechless. The choice of lighting and materials cultivated an elegantly modern and zen atmosphere; the waitstaff was attentive and lovely; the quality of fish cannot be defeated; and extra props to Chef Kevin for sharing his mastery and art with us.

Never experienced anything like it. I'm an avid sushi eater but this was definitely a next level experience. Everything was very well thought out and cohesive. Chef Kevin was nothing short of an artist in his element. I don't know if I can eat sushi any other way now!