Joy Coffee & Treats
Coffee shop · Cobble Hill
196 Court St, Brooklyn, NY 11201
Highlights
Pistachio cream latte, gem cakes, Turkish coffee, baklava
Pistachio cream latte, gem cakes, Turkish coffee, baklava
"An Instagram-based pastry venture launched by Brooklyn-based pastry chef Joy Cho after she lost her pastry cook job at the start of the pandemic; it sells small "gem cakes" to the New York City area. The baker developed a two-layer cake that translates the cinnamon-roll experience into cake form by adding cinnamon to the batter and frosting, using some whole-wheat flour for bread-like depth, and incorporating cream cheese and buttermilk for tang; finished with a cinnamon-spiked cream-cheese frosting and toasted pecans, the cake aims to capture the warm aroma, nostalgia, and comforting flavors of a classic cinnamon roll without the work of yeasted baking." - Joy Cho
"A Brooklyn-based pastry chef launched an Instagram-only cake shop after losing her pastry cook job at the start of the pandemic; the business sells nostalgic gem cakes to customers throughout the New York City area via direct orders on Instagram." - Joy Cho
"Founded by a Brooklyn–based pastry chef and freelance writer who lost her pastry-cook job at the start of the pandemic, this Instagram-based pastry business sells small-format “gem” cakes to customers in the New York City area. It grew out of the founder’s professional pastry background into a direct-to-consumer operation on social media, offering handmade cakes for local pickup or delivery rather than operating as a traditional storefront." - Joy Cho
"After losing her pastry-cook job at the start of the pandemic, a Brooklyn-based pastry chef and freelance writer launched an Instagram business to sell her gem cakes to the New York City area. The small operation is a direct-to-consumer pivot that highlights handcrafted, decorative celebration cakes created by an experienced pastry professional and showcases her move into freelance baking and online sales." - Joy Cho
"Gramercy Tavern pastry cook Joy Cho started her home bakery business in March 2020. A restaurant kitchen this is not—Cho's Brooklyn apartment has limited drawer, cabinet, and counter space, and her equipment is a stand mixer and an electric hand mixer—but you wouldn't know it from looking at her jewel-like gem cakes. Fridays and Saturdays bakes 200 cakes, but 'for one pickup day, I had to make 83 boxes—nearly 500 cakes. I slept from 10pm-midnight and then pulled an all-nighter.' When she's not baking for Joy Cho Pastry, Cho is writing a monthly cake column and says, 'It's been really fun to dream up and test cakes every month, taking into account seasonality and personal preferences. So many flavor and topping variations out there, it's super exciting to me!' Follow @joycho_pastry for updates." - Sophie Friedman
