John Doe
Google
Joyland, Charleston SC – A Whimsical Smash Burger Joint That Can’t Seem to Stick the Landing
When Joyland first opened its doors in downtown Charleston, the buzz was palpable. With its pop art flair, playful neon palette, and bold promise of reinventing the smash burger, the concept had all the ingredients to become a cult favorite. Unfortunately, after two visits months apart, Joyland feels less like a culinary carnival and more like a case of style over substance.
My first visit came on opening day, a mistake in hindsight. An hour-long wait in line ended with the disappointing news that nearly the entire menu was sold out. Only the flagship “Crustburger” remained. The burger itself was… fine. A seared crust offered a bit of intrigue, and while the flavor hinted at potential, the overall experience was dulled by the chaos of the kitchen and an air of unpreparedness. I chalked it up to growing pains and resolved to return.
Months later, I tried again, this time opting for takeout in hopes of bypassing the wait and seeing the restaurant at full operational strength. I ordered a spread: the Crustburger, Joystick (a chicken skewer), curly fries, and a hand pie.
The results were mixed, and mostly disappointing. The curly fries were the sole standout, impeccably crisp, generously seasoned, and portioned with care. It was the only item that truly lived up to the promise of comfort food done right.
The Crustburger had regressed since my first visit. The patty was dry, the once-bold sear now flat, and the bun tasted stale, a cardinal sin in a burger joint where bread and beef are the entire show. The Joystick, while a clever name, arrived undercooked in the center — an unsettling and inexcusable flaw, especially for poultry.
As for the hand pie, a strawberry-and-cheesecake hybrid, it offered more nostalgia than nuance. Resembling a gas station snack or a dressed-up McDonald’s apple pie, it lacked the freshness and texture that would justify its boutique pricing. It was overly sweet and forgettable.
Even the small things added up: I was charged extra for ranch and never received it. Not a dealbreaker, but emblematic of a kitchen and front-of-house team still struggling with consistency and quality control.
Joyland has undeniable charm. The interior is a dopamine rush of good vibes, a place you want to root for. But charming decor and clever names aren’t enough when the food doesn’t deliver. Charleston diners are discerning, and in a city filled with world-class comfort food, even smash burgers have to meet a higher standard.
Joyland doesn’t need a menu overhaul or a brand reinvention, just tighter execution, better consistency, and a commitment to backing up its bold personality with equally bold flavors. There’s still time to turn things around. But for now, Joyland remains more potential than payoff.